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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Honda to spool up turbos, workforce with F1 tech

Honda has had a longer and more tumultuous relationship with Formula One than just about any other automaker. It had only been building cars for four years before it entered F1 in 1964 as the first Japanese team in the series, winning its first race the following season but shuttering the program a few years later. Honda came back to power the likes of Williams and McLaren to several World Championships in the '80s and '90s, but things took a downturn when it started a partnership and ultimately took over British American Racing. After pouring untold billions into the effort, the economy tanked, and Honda ultimately sold the team, which subsequently claimed the championship - under new ownership and Mercedes power. Now Honda is gearing up to return in 2015 with a new turbocharged V6 hybrid powertrain it's supplying initially to McLaren, which in turn is switching back to Honda from nearly two decades with Mercedes.
So why return to F1 now? That's precisely what Autoblog asked Honda's Global President and Chief Executive Takanobu Ito (pictured above with McLaren chief Martin Whitmarsh) while visiting his office in Tokyo. While he wouldn't reveal specifics (like when his company's new engine would be available to other teams, as it most certainly will in the long run), Ito-san was clearly happy to discuss the motivation behind the move and the value he feels it brings to the company and its products.
Ito pointed toward the proliferation of motors within Honda's powertrains as a development he hopes to take to road from track

Honda favoring turbo over hybrid for US-market Vezel

While Honda gears up to unveil the new Fit to the US market at the Detroit Auto Show next month, back in its home market, the car's crossover cousin is just going on sale. The Vezel was unveiled at the Tokyo Motor Show last month and already has a three-month waiting list in Japan, where Honda projects that 90 percent of customers will opt for the hybrid version. Not so in the United States, however.
When the Vezel reaches American showrooms, there'll be a number of key differences. For starters, it will carry a different name, though Honda isn't saying what that will be. For another, it will be built for North American consumption at Honda's new plant in Mexico, roughly half of whose production capacity is reportedly being allocated to the new crossover. And finally, it'll have a different engine.
In Japan the Vezel is being offered with a 1.5-liter four-cylinder engine, with or without electric assist. Honda won't offer the hybrid version here - at least not initially - but it is preparing to offer a turbo option. Although it has yet to announce US specifications and options, the 1.5-liter turbo four (also unveiled at the Tokyo show) is considered a stronger likelihood than the 1.0- or 2.0-liter versions.