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Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

Honda, Acura recall Ridgeline, Accord, MDX, TLX for various fuel pump issues

Honda and Acura have issued two separate fuel pump-related recalls for Ridgeline pickups, as well as Accord and TLX sedans, and MDX SUVs. Affected Ridgelines could have an increased risk of fire, while the Accord, TLX, and MDX could potentially stall out while driving. According to NHTSA campaign No. 19V053000, Honda is recalling 106,683 2017-2019 Ridgelines because the fuel pump feed port could crack when exposed to certain acids, including car wash soaps. If it cracks, it could leak pressurized fuel, which could catch fire. Vehicles with this defect are subject to a free fuel pump replacement, as well as an extra fuel pump cover. The second recall, campaign No. 19V060000, affects 437,032 2016-2018 MDX, 2015-2019 TLX, and 2015-2017 Accord models equipped with 3.5-liter V6 engines. According to Honda, fuel particulates could stick to internal components of the fuel pump. This could potentially slow down the fuel pump and hinder performance, which could cause the engine to sputter and stall. Honda dealers will update the fuel injection engine control unit software and/or replace the fuel pump, if needed. If you want to know if your vehicle is included in one of these recalls, contact your Honda or Acura dealer, call the NHTSA hotline at 1-888-327-4236, or visit safecar.gov. Related Video:

Japan considering offering free hydrogen cars because $30k incentives apparently not enough

There's no such thing as a free lunch. A free hydrogen fuel-cell vehicle, though? It may become a possibility in Japan, says Automotive News. We know the Japanese government is being plenty supportive of hydrogen vehicles since it will provide about $20,000 worth of incentives to prospective customers of the $69,000 vehicle. And with local governments like Toyota City's Aichi prefecture supplying another $10,000, out of pocket costs could reach less than $40,000 for the Toyota hydrogen car. We don't know for sure that the 'free' H2 car will happen, but with Toyota starting sales of its first production FCV next spring (potentially named Mirai), it could happen. That would also spell good news for Honda, which will follow up Toyota's effort for its own hydrogen fuel-cell vehicle. The case for the free car is still pretty tenuous. Automotive News, citing the Nihon Keizai business publication, reports that the Japanese government has thrown around the idea of subsidizing the vehicles outright to early adopters just to gain some momentum for this kind of zero-emissions vehicles. Heck, the government would even throw in free fuel for good measure. We'll see about that. To see some of the official hydrogen excitement, click here for a video of Japanese Prime Minister Shinzo Abe taking a Toyota fuel cell vehicle for a brisk test drive. Featured Gallery Toyota at 2014 Aspen Ideas Festival News Source: Automotive News - sub. req.Image Credit: Toyota Government/Legal Green Honda Toyota Hydrogen Cars incentives h2