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Acura replaces chief Accavitti with designer Ikeda

Acura is shaking up its senior leadership, as Honda ushers the current chief of its luxury division out the door and replaces him with a new one. Exiting stage left is Mike Accavitti, who held the reins at the premium automaker as its senior vice president and general manager of the Acura division. Taking his place will be Jon Ikeda, one of the Japanese automaker's most senior designers. Accavitti (pictured above at left) had been promoted to the job from his previous position as senior vice president of auto operations after Honda separated the Acura brand into its own division. He had previously served as a senior executive at Chrysler, rising up the ranks to run the Dodge brand, and joined Honda in 2011 as its chief marketing officer. At this point it remains unclear why Accavitti is leaving and where he might land, but Honda says he's leaving the company altogether. To replace Accavitti, Honda has named Jon Ikeda (pictured above at right), a veteran designer with the company. A graduate of the Art Center College of Design in Pasadena, CA, Ikeda has worked for Honda on both sides of the Pacific since 1989. He previous headed up the design and product planning divisions at Honda's American R&D operations, and was instrumental in creating an independent design office for the Acura brand, separate from Honda's. This isn't the first time we've seen Accavitti replaced in his role as a senior executive by a design veteran. After only four months at CEO of the Dodge brand, he was replaced by Ralph Gilles, who retained his role as senior vice president of design for the entire Chrysler group in parallel. Gilles was ultimately replaced as head of Dodge as well, but was recently promoted to serve as head of design for Fiat Chrysler Automobiles. Related Video: Acura Announces Leadership Changes TORRANCE, Calif. July 27, 2015 – Acura today announced that Jon Ikeda has been promoted to Vice President and General Manager of the Acura Division of American Honda Motor Co., Inc. In this role, Ikeda will oversee all Acura brand activities including sales, marketing and parts and service. Ikeda was formerly Division Director of Auto Design at Honda R&D Americas, Inc. (HRA). He began his career at Honda in Japan in 1989, joining the advanced design studio in Tokyo, where he worked on the award-winning Honda FSX show car. After six years in Japan, he returned to Los Angeles in 1995, to continue his career at Honda R&D in Torrance, California.

New Honda smart cruise control predicts other motorists' future idiocy

It's not quite "Open the pod bay doors, Hal," but we're getting there: Honda is offering a predictive cruise control system on the Exectuve Grade Honda CR-V in Europe starting this year. Advancing the capabilities of the present adaptive cruise control, the Intelligent Adaptive Cruise Control (i-ACC) will be able to foresee and automatically react to other vehicles cutting in ahead of you up to five seconds ahead of it happening. A research team developed the system after studying European driving patterns for years. The i-ACC keeps track of surrounding cars with a camera and radar, "evaluating relations between multiple vehicles" and running the data through an algorithm to figure out who's going to do what. If it detects another car about to move into your lane, the CR-V brakes softly and a dash light illuminates to let the driver know what's about to happen, then it brakes a little more firmly to keep the proper distance after the other car moves in. Honda says it works in the UK and on The Continent because it knows which side of the road you're driving on. That means it could work here, but our guess is that it will take a while for that happen, our driving patterns being a little more erratic - and that's putting it kindly - than those of our Euro brethren. There's a press release below with more information. Honda to Introduce World's First Predictive Safety Cruise Control System 08.01.2015 - Honda is to introduce the world's first predictive cruise control system known as Intelligent Adaptive Cruise Control (i-ACC), capable of foreseeing and automatically reacting to other vehicles 'cutting-in' to the equipped vehicle's lane. Based on extensive real-world research of typical European driving styles, Honda's Intelligent Adaptive Cruise Control (i-ACC) uses a camera and radar to sense the position of other vehicles on the road. It then applies an algorithm to predict the likelihood of vehicles in neighbouring lanes cutting-in by evaluating relations between multiple vehicles, enabling the equipped vehicle to react quickly, safely and comfortably. i-ACC will make its debut this year on the new European CR-V*, building upon the traditional Adaptive Cruise Control (ACC) system. Traditional ACC systems keep a preselected longitudinal velocity, which is only reduced for maintaining a safe distance to a car in front. However, if a vehicle cuts-in from a neighboring lane, the traditional ACC system reacts later thus requiring stronger braking.

UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.