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Toyota, Ford and Honda again top Consumer Reports Car-Brand Perception Survey

Consumer Reports has released its annual Car-Brand Perception Survey, and the list looks awfully familiar. The top six brands are identical to last year's results, with Toyota, Ford and Honda continuing to occupy the podium. All told, Toyota walked away with 133 points, putting it 15 ahead of second-place Ford. Honda jumped 26 points this year, narrowing Ford's lead to just four points in total.
Consumer Reports polls buyers from across the country on how they see multiple brands in seven categories, including quality, safety, value, performance, design/style, technology/innovation and environmentally friendly/green. Researchers then combine the findings to come up with the total brand score.
While value and performance remain important to buyers, CR found quality and safety are still on top when it comes to significance. Scion and Mitsubishi found themselves at the bottom of the pack with the worst score of all, tied at just six points. Ram, Fiat and Mini filled out the lowest five with scores of seven, eight and 10 points, respectively. You can read the full press release below for more information, or head over to the Consumer Reports site.

Honda execs take 'quality-related' pay cut after Fit Hybrid's 5th recall

Generally, the best policy in life is to admit when you're wrong and just accept the consequences. However, that attitude generally seems to be a bit less common in the world of business - at least without some government or legal prodding. So, it's especially surprising to learn that top Honda executives in Japan are taking a pay cut for the next three months following the fifth recall of the Fit Hybrid (pictured above) in the last 12 months.
According to Reuters, Chief Executive Takanobu Ito is taking a 20-percent pay cut to make amends for the quality issues. Also, 12 other high-ranking executives are taking 10 percent drops in their salaries. In addition to those temporary changes, Honda is creating a new position in charge of monitoring vehicle quality.
The latest recall fixes "noise-related defects," according to Reuters, on both the hybrid and naturally aspirated versions of the Fit, both variants of the Vezel (the sibling to the future HR-V in the US) and the N-WGN. There have also been three recalls for problems with the hybrid's seven-speed dual-clutch transmission. None of them have caused reported injuries or deaths, and these issues haven't affected US models.

Honda is replacing airbags nationwide, not just in humid states

With a Senate hearing scheduled for November 20, the investigations into the exploding airbag inflators from automotive supplier Takata are just beginning. Honda is among the automakers most affected by the problem with over five million vehicles potentially in need of repair in the US, according to the last estimate from the National Highway Traffic Safety Administration. But the actual number being fixed could be even higher because the company is also working with worried owners nationwide.
According to the Associated Press, Honda is willing to perform the repair for concerned owners of affected vehicles who live outside of the high-humidity regions that the recall covers. In a letter to customers online, the company explains that it wants to work with them to fix the problem and even provide temporary transportation, if necessary.
"This is not a new thing, and it does not represent us including vehicles outside of those regions within the recall or investigatory campaigns. It is a part of our ongoing efforts to work with our customers individually to resolve their concerns, even if their vehicle is not technically part of one of those actions," said Honda spokesperson Chris Martin to Autoblog via email.