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Ariel to revive motorcycle business with debut at Goodwood

If you're a parent, the name Ariel might conjure up one of the Disney princesses, but auto enthusiasts know it as a hardcore, boutique British sports car maker. Before being revived to make the skeletal Atom, the business was also a British motorcycle company best known for its four-cylinder bikes. Now, the modern iteration is looking to the past with plans to unveil its own cycle at this year's Goodwood Festival of Speed from June 26-29.
Given Ariel's cars, you might expect an absolutely minimalist motorcycle weighing practically nothing. However, according to its boss speaking to Visor Down, there's no point in trying to build another racer; that market is sewn up. Instead, it's developing a performance cruiser with a more tailored design approach. Buyers can select a variety of different components to adapt the cycle to their style. It shouldn't be lacking for too much speed though; power comes from the 1,237cc V4 engine from the Honda VFR1200F with around 170 horsepower on tap, and it also offers the VFR's six-speed, dual-clutch gearbox as an option.
Ariel admitted that bike on display at Goodwood would just be a test mule and didn't say when the production version would be ready. It seems this idea has been a long time coming, though - we reported in 2011 that the company was working on a bespoke motorcycle with multiple design options around a Honda engine. Pricing at the time was rumored to sit around 20,000 pounds.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

2014 Honda Odyssey revamp only costs an extra $150*

Honda has released pricing on its 2014 Odyssey. Buyers can take home the revamped minivan for $28,825 (excluding an $830 destination fee). That price marks a $150 increase over the 2013 model, but that extra Benjamin and a half buys you a whole slate of updates. Those include a new six-speed automatic transmission in all trims, revised exterior styling and a few tweaks to the instrument cluster and dash controls. Honda's familiar 3.5-liter V6 engine provides 248 horsepower and 250 pound-feet of torque, and the new gearbox helps the van return 19 miles per gallon city and 28 mpg highway.
Of course, those who opt for the top-shelf $44,450* Touring Elite trim will get to play with the new HondaVac vacuum cleaner system. The handheld vac is built into the van's rear cargo area and recharges using the onboard 12-volt electrical system. The little vacuum features a removable debris canister as well as a replaceable filter bag and can run for eight minutes between charges. Check out the full press release below for more information.