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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda shines the spotlight on Project Drive-In success

Project Drive-In, a Honda-sponsored campaign to save drive-in theaters across the country, is beginning to bear fruit, as the first theaters have been informed that they'll be getting free digital projectors. Many theaters still use 35-millimeter film, which is being phased out rather aggressively in the movie industry. The move to digital, meanwhile, requires nearly a six-figure investment, forcing many drive-ins to close up shop for good.
The first phase of the campaign saw the public vote for their favorite drive-in, with the top five getting a free digital projector, courtesy of Honda. There's some touching reaction videos of the owners being informed that they'd won down below. The next phase in the program takes place on Indiegogo, where Project Drive-In is trying to raise $100,000 for the drive-in that's gotten the next highest number of votes. If the Indiegogo campaign reaches that figure before its expiration on October 7, it'll make the donation and reset the meter to save another theater.
Take a look down below for the video from Honda on Project Drive-In, and then do yourselves a favor, and head over to the Project Drive-In Indiegogo campaign, and make a donation.

Honda NM4 concept motorcycles channel Akira

Honda has rolled out a pair of new motorcycle concepts at the Osaka Motorcycle Show in its home market of Japan, and they're our first glimpse at the company's "neo-futuristic" NM4. Shown in both stealthy black and an eye-catching white, the NM4s are sharp creations that feature interesting riding positions.
Honda calls the concepts' seating "the cockpit position," claiming that it unifies bike with rider. We don't know about that, but we will admit that compared to most sportbike seats - which are more or less just bits of padding to squeeze between your legs - these bikes' saddles look more or less like conventional seats. Honda says that their backrests are adjustable, which should provide a comfortable riding experience. Still, with these bikes' sporting looks, we can't imagine their low seats are going to be great for dipping knees through the bends (although the should lower the center of gravity, so perhaps it's a wash).
Both show bikes, NM4-01 and NM4-02, are powered by 745-cc, two-cylinder engines, while dual-clutch transmissions are employed to dispatch unspecified amounts of power to their wide rear tires. The bikes are nearly identical save for different colors, but the NM4-02 features an integral set of hard panniers for increased utility. We've got a gallery of both, so hop up above and take a look. You can also scroll down for a brief press release from Honda.