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Honda launches new Fit in Japan, has big expectations for North America

Honda has officially launched the Fit sub-compact in its home market, ahead of its eventual arrival in North America. The third-generation Fit is wildly important for Honda, with the company's president, Takanobu Ito, saying, "This is the most important model."
The third-generation Fit is a ground-up reworking of the car that we've come to know. It will pioneer Honda's new design language, Exciting H Design (seriously) and will also be the very first Fit to be manufactured in North America. Thanks to a Mexican factory that is scheduled to open in the spring of 2014, Honda will be able to produce 200,000 Fits for the North American market in North America, saving the brand a huge amount of cash.
As for that Exciting H Design, it's meant to be sleeker and more modern, according to Automotive News. It's not bad looking, but the overall design is far less important than what's under that hood. The vehicle you see above is a Fit RS, which has quite a resemblance to the rumored Fit Mugen. There's not a lot of detail on this model, but based on looks alone, we certainly hope it'll be coming to the North American market - it'd make a great Fit Sport. A hybrid variant will also come to the US market, and that car is returning impressive numbers on the Japanese cycle: 86 miles per gallon so far, thanks to the combination of an 1.5-liter, Atkinson-cycle, four-cylinder engine and a seven-speed, dual-clutch transmission. That's a 35-percent improvement over the current, JDM Fit Hybrid.

Honda CR-Z carbon-fiber prototype

When Honda rolled out the CR-Z a few years ago, it hoped to bridge the gap between those who would save the planet and those who would rather burn all of its resources in a glorious cloud of tire smoke. But enthusiasts recalling the CRX of 1980s vintage balked, imploring Honda to ditch the heavy battery packs and electric motors in favor of a lighter-weight, more conventional powertrain. At this point it seems less likely that Honda would do so at one end of the market than Porsche would ditch the hybrid component of its 918 Spyder at the other. But that doesn't mean Honda isn't still cooking up ways to curb the CR-Z's weight. And it had just one such idea waiting for us when we visited its Japanese R&D center at Tochigi last week.
Nestled in between the JDM hatchbacks, powertrain test mules and new technology prototypes Honda rolled out for us sat the experimental CR-Z you see here. While it may look mostly like the hybrid sport-hatch you can pick up at your local dealer (albeit blacked out), nearly all of this prototype's bodywork has been completely replaced, as have its basic underpinnings, with carbon-fiber reinforced plastic. The exotic material is usually reserved for high-end exotics, but like BMW is democratizing its use in the new i3, so too is Honda researching ways to implement the use of carbon fiber on a mass scale. This one-of-a-kind CR-Z prototype stands, for the time being, as the embodiment of that effort.
Driving Notes

Honda HR-V could spawn Acura variant

We've been saying it for months now, but the compact CUV is the next big thing. Everyone, and we mean everyone, is at least considering getting in on the action, if they aren't already actively designing or selling, and that's true whether they're a premium or mainstream automaker. That, of course, includes Acura, whose parent company, Honda, has a compact CUV of its own coming to market very, very soon. With the arrival of the Fit-based HR-V, that begs the question of whether the near-premium marque will join this burgeoning segment. The idea of building a car below the company's entry level CUV, the RDX, is an appealing one to Honda Executive Vice President John Mendel, who called it "potentially the only place you could go," and would occupy the "white space" the company is looking to fill. While we might chuckle about the idea of a luxurious, Fit-based CUV, it's fair to say it could do well for Acura. It could certainly provide a foil to the very hot selling Buick Encore, and may even capture some sales from the luxuriously outfitted Jeep Renegade Limited/Fiat 500X Lounge. It remains to be seen, though, if Acura could build an HR-V capable of tangling with the new entries from Lexus, Audi and Mercedes-Benz.