2014 Honda Cr-v Ex-l W/ Navigation on 2040-cars

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New Odyssey ads feature Honda Vac, star power

Honda has released a string of new ads highlighting its refreshed, 2014 Odyssey minivan. While the Japanese brand hasn't started bragging about attaining the first Top Safety Pick+ for minivans, it's all too happy to brag about another first - the world's first van with a built-in vacuum cleaner.
In three spots, anthropomorphic children's rubbish discusses the merits of the new minivan, only to be sucked up by the built-in vacuum, which is only available in the top-end Touring Elite model. There's also quite a bit of star power floating around for those that watch a lot of TV. Neil Patrick Harris from Doogie Howser, MD and How I Met Your Mother voices a character in one of the spots, while Rainn Wilson from The Office stars in another. Take a look below for all three ads from Honda.

Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.

Honda getting in on the Daytona Prototype racing action

Racing fans at Sebring are plenty used to seeing Honda powering into the winner's circle, the Japanese motor company having claimed class victories at the endurance race in Florida in 2007, 2009, 2011, 2012 and 2013. Those were all in the LMP2 category, but with the Twelve Hours of Sebring now part of the combined United SportsCar Championship, Honda is branching out into another class: Daytona Prototypes.
The purpose-built racing machinery that were once part of the Grand-Am series are now racing alongside the LMP2 prototypes from the American Le Mans Series under the united championship. So far Ford and Chevy have signed on to power the Daytona Prototypes, and now Honda's joining their ranks as the only manufacturer to field entries in both categories of the championship's Prototype class.
The competition-spec 3.5-liter twin-turbo V6 revealed last month is based on the same J35 engine that powers everything from the Honda Accord to the Acura RLX and MDX. Now it will power the Riley chassis fielded by Starworks Motorsports, competing alongside the pair of Honda Performance Development (HPD) ARX-03b chassis which Extreme Speed Motorsports will campaign under LMP2 regulations, giving Honda a two-pronged, three-car assault on the top class of the new American sports car racing series.