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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Honda delays JDM Legend over quality concerns

Honda has been having some quality issues lately, to say the least. Most of those have revolved around the airbags supplied by Takata, but not exclusively. The new Fit Hybrid, for example, has been subject to five consecutive recalls in the year since it launched. And now the Japanese automaker is reportedly delaying the launch of its new Legend sedan. The Legend, for those unfamiliar, is what Honda calls the Acura RLX in the Japanese Domestic Market – a model that has been subject to a handful of recalls in the United States, affecting components ranging from headlights to seatbelts to suspension bolts. Such quality control issues have prompted Honda to delay the introduction of its flagship sedan in its home market, pushing its arrival in Japanese showrooms back from the fall (when the model was revealed) initially to January 22 and now to February 20, according to the report from Bloomberg. The extra time is earmarked the give Honda engineers the opportunity to look into potential problems with the vehicle's radar safety system and its advanced hybrid powertrain, before introducing it to the local market. Hopefully further recalls can be avoided once deliveries have commenced.

Honda, Subaru airlifting parts to bypass port labor diputes

It should be abundantly obvious that a vital element in building cars is actually having the components on hand to assemble them. A labor dispute on the West Coast between the International Longshore and Warehouse Union and management is not making that quite so easy for some Japanese automakers. Work slowdowns at the ports have pushed Honda and Subaru parent Fuji Heavy Industries into flying some parts into the country. The two automakers began shipping by airplane late last month to avoid production delays, according to Bloomberg, but it has been an expensive solution. Subaru's chief financial officer said the decision cost around $60 million more per month than sending components by cargo ship. They aren't the only companies dealing with the problem, either. Toyota reportedly stopped overtime assembly at some of its factories here because of the delays in getting parts, according to Bloomberg. The dockworkers have been negotiating on a new contract since May 2014, and the current offer on the table to them has offered a 3 percent raise, according to Bloomberg. Although, the union is reportedly considering another slowdown at 29 ports along the West Coast in the coming days. News Source: BloombergImage Credit: Nick Ut / AP Photo Auto News UAW/Unions Honda Subaru Toyota shipping port labor dispute