2009 Honda Cr-v Ex Sport Utility 4-door 2.4l on 2040-cars

Auto blog

UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.

Honda working with new supplier Autoliv for Takata inflator recall

Takata is fighting against US regulators over whether to expand its airbag inflator recall nationwide, but the affected automakers are continuing to broaden their own campaigns to get these vehicles fixed. Honda is the first company to take the bold move of partnering with another supplier for its replacement parts. It just announced plans to work with Autoliv to create components for models needing repaired in the US. "The agreement is made in order to meet the expanded supply of inflators needed by Honda and is subject to definitive documentation," Autoliv said in a statement. The company plans to add the extra capacity for these replacement parts at its existing factories, and deliveries are expected to begin in six months. The decision to switch suppliers was quite surprising because the choice was largely considered impractical previously. Automakers believed that changing manufacturers could take as long as a year or more to implement. However, Autoliv apparently found a way to accelerate that. According to Reuters, Honda said at a hearing in the House of Representatives on December 3 (pictured above) that it was in talks with Autoliv and another supplier called Daicel about building more inflators. The extra parts are sure to come in handy for Honda, as it is now officially expanding its driver side inflator recall nationwide. Although, that that option was already available to any concerned drivers who asked for the remedy. Even with added capacity, Takata had estimated it would take two years to manufacturer enough replacements to fix all of the affected vehicles from all of the automakers. Scroll down to read Autoliv's statement on its new role. Autoliv to supply replacement airbag inflators to be used by Honda (Stockholm, December 3, 2014) – – – Autoliv, Inc. (NYSE: ALV, and SSE: ALIV sdb), the worldwide leader in automotive safety, will supply replacement airbag inflators to be used by Honda Motor Company in support of the ongoing field action initiatives in the United States. The agreement is made in order to meet the expanded supply of inflators needed by Honda and is subject to definitive documentation. In order to be able to meet increased demand, Autoliv will build additional inflator capacity in its existing manufacturing facilities. Deliveries are estimated to commence after a period of about six months from today.

Acura NSX roadster finally on its way this year?

Autobild put together a slideshow forecasting various convertibles due to arrive from 2018 to 2023. The long-prophesied Acura NSX roadster graced the first slide, reportedly prepped for market launch later this year at a price of 200,000 euros. That's about 13,000 euros more spendy than the hardtop, a relative bargain. Don't call your Goldman private banker yet, though — that Autobild slide is likely as close as any of us will get to said roadster this year. We've been doing the hokey pokey with the droptop NSX for at least six years now. In 2012 an eager enthusiast corps thought a European patent might have revealed the convertible supercar, only to realize it was Acura protecting Tony Stark's screen gem in The Avengers (pictured). In 2016, Autocar reported that Honda viewed the NSX as a platform for experiment and tests of developing technology that "help [ Honda] understand where the brand is going." Those brand explorations meant Honda was "contemplating convertible, lightweight, non-hybrid and all-electric versions." In 2017, Internet snoopers happened on patent images for a droptop coupe first dubbed the "Baby NSX," then potentially the ZSX after more snooping dug up a trademarked name. Even though production plans for a "Small NSX" actually did exist, dated to before 2008, the Small NSX/BabyNSX/ZSX turned out to be the Honda Sports Vision GranTurismo entry when Honda couldn't make a business case for the genuine article. Here we are staring down the same wishing well. Last year Acura sold 137 NSXs in the U.S. through the end of Q1, and so far this year only 67 coupes found buyers in that time. We know the NSX is a halo car, but halos work to best effect when they're visible. So all we know now is that the talented hybrid would do well with any variant that would get it more visibility, of the top-down kind, the Type R kind, perhaps a road-legal, non-hybrid GT3 kind, or any other. Related Video: