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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Massive Airbag Recall Affects Seven Automakers

The recall of faulty airbag inflators supplied by Takata has exploded today to grow to seven automakers. In most cases, only models in certain high-humidity regions were affected because the National Highway Traffic Safety Administration found in its investigation that moisture played a role in determining whether there would be a problem. However, some companies opted for national campaigns. The exact number of affected models for these campaigns isn't yet known at this time. BMW is recalling an undisclosed number of 325i, 325Xi, 330i and 330Xi models from the 2001 through 2005 model years and the 2001-2006 model year versions of the 325Ci and 330Ci for the driver side and passenger side inflators. Only vehicles currently registered in Florida, Puerto Rico, Hawaii and the US Virgin Islands are covered under this recall. Neither Chrysler's filing with NHTSA nor its press release list the specific models affected, but a company spokesperson told Autoblog that at this time it only covers the driver and passenger side inflators for the 2006 Dodge Charger in Florida, Puerto Rico, Hawaii and the US Virgin Islands In most cases, only models in certain high-humidity regions were affected because the NHTSA found that moisture played a roll in determining if there would be a problem. Ford is recalling an estimated 58,669 cars that include the 2005-2006 model years of the Ford GT for the driver and passenger inflators, the 2007-2007 model years of the Mustang for the driver side and 2004 Ranger for the passenger side. It covers vehicles originally sold or currently registered in, wait for it... Florida, Puerto Rico, Hawaii and the US Virgin Islands. Honda is issuing three separate recalls regarding the problem. First, the company is recalling the 2002-2003 model years Civic, CR-V and Odyssey and the 2003 model year of the Accord, Element, Pilot and Acura MDX to replace the passenger's side inflator. This covers all models nationwide. Second, Honda is repairing the passenger's side airbag inflator in the 2003-2005 Accord, Civic, CR-V, Element, Pilot, the 2003-2004 model year versions of the Odyssey, the 2003-2005 model year Acura MDX and 2005 Acura RL. However, only for vehicles located in Alabama, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands. Owners will be notified in July. Finally, Honda is separately replacing some models' driver's side inflators.

2016 Honda Pilot to pack 280 hp, new Intelligent Traction Management system

Honda has released a spate of details on the all-new, third-generation Pilot, building on the information that was distributed way back at the car's 2015 Chicago Auto Show debut. Included in this latest release are power figures for the 3.5-liter Earth Dreams V6, a breakdown of trim levels and details on the new Intelligent Traction Management system. Let's start with that V6, which makes the Pilot the latest vehicle to be fitted with Honda's Earth Dreams technology. Regardless of whether it's mated to the standard six-speed automatic or the optional nine-speed gearbox, the 3.5-liter mill produces 280 horsepower and 260 pound-feet of torque. That's 30 more hp and 7 more lb-ft than the current model. While Honda isn't quite ready to release fuel economy figures, we have high hopes for the V6/9AT combo. The other big announcement coming today regards Honda's new Intelligent Traction Management system. The technology functions a lot like Land Rover's Terrain Response, Jeep's Selec-Terrain and Ford's Terrain Management System, providing owners with a number of condition-specific presets for the throttle response, shift mapping and stability control to maximize performance on the selected terrain. What makes the Honda system different, though, is that it's not limited to all-wheel-drive models. That said, the front-drive model is neutered to a degree, with its ITM only offering a Snow mode, compared to the all-wheel-drive Pilot's Mud, Sand and Snow settings. Still, considering the big Honda's role as a family hauler, a dedicated setting for driving in the snow will likely be welcomed by family types, especially in northern climates. Speaking of that AWD model, it uses a new system, called i-VTM4 (short for Intelligent Variable Torque Management for all Four Wheels). If you dig past the marketing speak, though, you'll find this system has a lot in common with the Acura Super Handling All-Wheel Drive system, in that it transfers torque not only between the front and rear axles, but laterally between the rear wheels. We reached out to Honda to see what, if any, differences there are to the system, but they didn't get back to by press time. Check out the official press release from Honda, available below.