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Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

OK Go ride Honda UNI-CUB ? in latest amazeballs music video

When Honda unveiled the slimmed-down ?eta version of its Uni-Cub last year, it might have thought the minimalist electric vehicle would find its most enthusiastic audience inside office buildings, where it would simultaneously lighten the load of worker drones and perhaps inject a bit of rolling robotic tech-type fun into an otherwise drab and dreary day. It was wrong. Clearly, this personal mobility machine was destined for greater things. Honda paid for the new video, which was shot a half-speed. When you watch it, you'll know why. For instance, it could be used for electric unicycle square dancing (Okay, technically the Uni-Cub ? employs one wheel and a caster-type ball, thereby disqualifying it from unicycle status, but whatever.) Or even better, it could be a platform upon which the power pop group OK Go and a few hundred Japanese school girls could perform awesome maneuvers, including the aforementioned electric unicycle square dancing, in their latest totally amazeballs video. Honda reportedly paid for the new video, which was shot at half-speed and when you watch it, you'll know why. Where before we thought this curious device, with its intuitive steering and self-balancing, would only really ever find a place as a demonstrator of Honda's engineering prowess, we now see it as a foregone conclusion that it will infest our daily lives and fill them with fantastic choreographed journeys of art. Thank you for opening our eyes, Ok Go. To have your own eyes opened, just scroll below for the visual accompaniment to I Won't Let You Down from the new album, Hungry Ghosts. As is the band's wont, it's all done in one take, and is sure to drop your jaw. Ok, go! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda fielding 11 entrants at Pikes Peak, including 532-hp Odyssey

Is it possible for a minivan to be more exciting than an Acura NSX? Well, Honda is trying to find out by entering a 532-horsepower Odyssey into the 2013 Pikes Peak International Hill Climb with IndyCar racer Simon Pagenaud behind the wheel.
Starting with a stock Odyssey, Honda dropped in a turbocharged 3.5-liter V6 producing an estimated 532 hp and 460 pound-feet of torque as well as racing suspension, tires and brakes and one of the biggest roll cages you're likely to ever see. If this van looks familiar to you, you aren't alone - it's a veteran of the Tire Rack One Lap of America.
In addition to this super minivan, Honda will also be entering a first-gen NSX, CR-Z hybrid, Fit EV and Acura TL into the competition as well as five motorcycles and an all-terrain vehicle. Scroll down for the full details on Honda's comprehensive assault on Pikes Peak.