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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda to power new Formula Lites open-wheel racing series

Open-wheel racing is almost always incredibly exciting to watch, whether it's the constant passing of the Indy 500 on an oval or the technological tour-de-force from Formula 1. However, both of those disciplines are essentially impossible for a normal person to enter. Of course, there are already cheaper, more amateur-friendly open-wheel competitions, like Formula Vee. A new SCCA Pro Racing series called Formula Lites aims to be a step in the ladder between those, offering a development opportunity to young drivers who want to be professionals.
The series already has some impressive backers. One of the biggest needs is now filled, as Honda has signed on as the engine supplier. All of the cars in Formula Lites will use the company's K24 2.4-liter four-cylinder engine. The automaker didn't specify power output for the competition engine, but in production models the K24 has made in the neighborhood of 190-200 horsepower in many applications. That should make the racers plenty potent.
All of the cars are using the new carbon fiber FL15 chassis from Crawford Composites, and Pirelli is the series' tire supplier. The organizers' goal for the cars is to keep racing costs down, while offering a reliable platform. Formula Lites plans to start racing with a few events later in 2014, and the full calendar begins in 2015. Scroll down to read the full announcement about Honda's involvement.

Honda readying Veloster-rivaling concept for Beijing?

Maybe the rumors of the CR-Z's death have been exaggerated. Honda has just released the first teaser of a new concept that it plans to debut at the Beijing Motor Show at the end of April. It shows off a sporty looking coupe that looks like the child of a CR-Z and Hyundai Veloster. However, the concept looks to be for the Chinese market, as it's a joint proposal with one of its domestic partners there, Guangqi Honda Automobile.
Unfortunately, we don't have any other details about the concept yet - not even a name. The teaser also doesn't give a very good indication of the car's size. It appears to be roughly the size of a small coupe, and if Honda hadn't already tried the idea with the CR-Z, you could almost see it as a modern CRX, but it could be a little bit larger, too.
In addition to the coupe concept at the Beijing show, Dongfeng Honda will premiere the concept for the next Spirior, which is the foreign version of the Accord. Guangqi Honda will also bring a mid-size SUV and the third-generation Fit. Acura will also be there and will have both the NSX Concept and a model of its powertrain. Scroll down for the full release about everything Honda will show in China.