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Mixed sales results, but automaker stocks rise on need for cars in Houston

DETROIT — The Big Three Detroit automakers on Friday reported better-than-expected August sales and issued optimistic outlooks for demand as residents of the Houston area replace flood-damaged cars and trucks after Hurricane Harvey, sending their stocks higher. General Motors, Ford and Fiat Chrysler posted mixed August U.S. sales, with GM up 7.5 percent and Ford and Fiat Chrysler down. Japanese automaker Toyota improved sales by nearly 7 percent, while Honda fell 2.4 percent. Still, analysts focused on the potential for Detroit automakers to cut inventories and stabilize used vehicle prices as residents of Houston, the fourth largest city in the United States, are forced to replace tens of thousands, perhaps hundreds of thousands, of vehicles after the devastation from Hurricane Harvey. Mark LaNeve, Ford's U.S. sales chief, told analysts on Friday that following Hurricane Katrina in 2005 "we saw a very dramatic snapback" in demand. That said, Ford sales fell 2.1 percent in August. It sold 209,897 vehicles in the United States, compared with 214,482 a year earlier. Sales were down 1.9 percent in the Ford division and off 5.8 percent at Lincoln. Demand was down for cars, crossovers and SUVs. It was not clear how many vehicles in the Houston area will be scrapped, LaNeve said, saying he had seen estimates ranging from 200,000 to 400,000 to 1 million. Ford's Houston dealers may have lost fewer than 5,000 vehicles in inventory, he said. Ford is the No. 1 automaker in the Houston market, with 18 percent share, according to IHS Markit. The company plans to ship used vehicles to Houston dealers and has "every indication we would have to add some production" of new vehicles to meet demand, LaNeve said. Investor concerns about inventories of unsold vehicles and falling used car prices have weighed on Detroit automakers' shares most of this year. Now, automakers can anticipate a jolt of demand from a big market that is a stronghold for Detroit brand trucks and SUVs. "It's got to be a positive for the industry," LaNeve said. Investors appeared to agree. GM shares rose as much as 3.3 percent to their highest since early March. Ford increased 2.8 percent at $11.34, and Fiat Chrysler's U.S.-traded shares were up 5.2 percent $15.91, hitting their highest in more than five years. GM reported a 7.5 percent increase in U.S. auto sales in August, helped by robust sales of crossovers across its four brands.

New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Honda sketches boxy crossover concept for Shanghai

In America we may be gearing up for the New York Auto Show, but elsewhere in the world there are other shows on the horizon. Like the Shanghai Motor Show, which will kick off later in April. That's where Honda plans to unveil a new crossover concept. The Japanese automaker isn't saying much about what's new with this concept, except to say that it's been designed specifically for the Chinese market. From this teaser image we can already see that the concept looks decidedly more straight-edged and boxy than the Pilot and CR-V we get over here, striking a form that almost begins to resemble a Kia Soul, but not so much that we'd characterize it at this early stage as a potential successor to the Element. We'll just have to sit tight to find out more, but with the doors in Shanghai set to open to the press on April 20, it won't be too long now. Honda to Exhibit World Premiere of All-new Concept Model at the Auto Shanghai 2015 - Overview of Honda Exhibit - BEIJING, China, March 31, 2015 – Honda Motor (China) Investment Co., Ltd., a wholly-owned Honda subsidiary in China, today announced plans to exhibit the world premiere of an all-new concept model as well as other all-new Honda models at Auto Shanghai 2015 (The 16th International Automobile & Manufacturing Technology Exhibition, press days: April 20-21, 2015, public days: April 22-29, 2015). ?Overview of Honda exhibit Jointly with Guangqi Honda Automobile Co., Ltd. and Dongfeng Honda Automobile Co., Ltd., Honda will exhibit the world premiere of a concept model for a new SUV exclusively developed for the Chinese market. Other models on display will include the all-new City, which underwent a full model change, and the new CR-V equipped with a completely new powertrain. ?A new SUV concept model (world premiere) Design sketch Design sketch ?City (China premiere) ?CR-V (China premiere) ?F1 machine - McLaren-Honda MP4-30 ?GL1800C, NC750S ?Accord Hybrid (the U.S. model) ?Odyssey special-needs vehicle (equipped with side lift-up sheet)