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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Honda CEO: electric vehicles are a 'core technology'

The production version of Honda's hydrogen-powered FCEV concept remains on target for release in Japan by March 2016, and it's going to be followed by at least two more vehicles that have some form of electric powertrain. Probably more than two, but we can't be more specific than that. This is what we learned today from a speech by the new president and CEO of Honda Motor Company, Takahiro Hachigo. Speaking about the two main themes he sees for the future of the automaker (the six-region global operation structure and "continuous development of challenging products unique to Honda"), Hachigo once again confirmed an on-sale date for the production version of the FCEV concept that Honda has been trotting out at auto shows for a few years now as happening, "before the end of the current fiscal year" which ends March 31, 2016. He also said something broader about the company's vision for electric cars: "As the next-generation of mobility products, Honda will evolve products that use electricity as a core technology," he said. While we don't yet know what the electric vehicle products are, Hachigo's statements echo those of Mike Accavitti, senior vice president of American Honda, from when the FCEV concept was unveiled: "The Honda FCEV Concept not only sets our direction for our next generation fuel-cell vehicle in 2015, but for future improvements in electric drive technology." Honda previously promised new all-electric and plug-in hybrid vehicles by 2018, and today's comments signal that that plan is still in place. Things may change though, since Honda's original release date for the FCEV was 2015. Related Video: Summary of CEO Speech on July 6, 2015 TOKYO, Japan, July 6, 2015 - The new President & CEO of Honda Motor Co., Takahiro Hachigo, unveiled his future vision for the company. He highlighted two themes that the new "Team Honda" will pursue: I want to create a new Honda under two themes. < Two themes to be pursued for the new Honda > 1. Advancement of the six-region global operation structure 2. Continuous development of challenging products unique to Honda and delivering them to our customers around the world Let me talk about my vision for the future of Honda which will be established as we pursue these themes. The key word is "Team Honda." < Future of Honda – My thoughts based on personal experiences "at the spot"> Honda's strength is that team/project members share one goal and take on challenges and attain high targets.

South Korean guy rides his scooter all the way to the Nurburgring

It's a story of extreme determination. Imagine starting up your humble scooter in Seoul, South Korea, setting off and not stopping before you reach your destination over 11,000 miles away in Germany. Lee Jaeyeong did just that, riding his eight-horsepower, 110-cc Honda Super Cub through Asia, Russia, Italy, and Switzerland just to get to the Nurburgring, documenting the entire three-month journey on his Instagram feed. This is downright The Straight Story kind of stuff. Video of his first ride on the 'Ring, the reason he made the trip, is above. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. And what better way to celebrate the successful trip than a lap or two of the 'Ring? In addition to completing a well-deserved tour of the Nordschleife on his trusty Honda scooter, late in the evening as all the Porsches and BMWs headed home, Lee was also able to passenger in a track-prepared SEAT Leon Cupra – driven by a properly fast driver. His excitement in the video is particularly palpable. The best thing is Lee isn't heading home just yet. Now that he's made it to Europe with his scooter, Lee's going to ride around the continent, seeing some more sights and twisty roads. He might well be the petrolhead of the year. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.