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Honda begins Micro Commuter testing

Autocar is reporting that Honda is about to start testing prototypes of its Micro Commuter, a petite EV that'll do adorable battle with the Renault Twizy if it reaches production.
Honda first showed the Micro Commuter, a so called super-urban vehicle, in November. Like the Renault, it features a 1+1 setup, meaning there's a central seat up front and a small backseat behind it. Honda has designed the tandem runabout for versatility, featuring a body that can be adapted for everything from child hauling to elderly passengers.
A rear-mounted electric motor draws power from a 15-kilowatt, lithium-ion battery, granting it a top speed of 50 miles per hour. With 37 miles of range, the Micro Commuter could be a neat urban solution. That said, these were figures that were announced in November, so we wouldn't be surprised to see them change as Honda gathers data from its new prototype testing program.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Chevy Malibu Hybrid wins 2016 Connected Green Car of the Year

From the Washington Auto Show today, Green Car Journal's Ron Cogan announced three different fuel-efficient vehicle awards. They were: 2016 Connected Green Car of the Year: Chevy Malibu Hybrid 2016 Luxury Green Car of the Year: Volvo XC90 T8 2016 Green SUV of the Year: Honda HR-V The Volvo was nominated in two categories, but it did not win the Connected Green Car of the Year. Speaking of non-winners, the other green SUV finalists were the BMW X1 XDrive28i, Hyundai Tucson, Mazda CX-3, and Toyota RAV4 Hybrid. The other Luxury Green Car finalists included the BMW x5 xDrive40e, Lexus RX 450h, Porsche Cayenne S E-Hybrid, and the Mercedes-Benz C350e. Finally, the Audi A3 e-tron, BMW 330e, Toyota Prius, and Volvo XC90 T8 were the runners up for Connected Green Car. 2016 Connected Green Car of the Year, Green SUV of the Year, Luxury Green Car of the Year Winners Announced WASHINGTON, Jan. 21, 2016 /PRNewswire/ -- Green Car Journal has announced the winners of its prestigious 2016 Green Car Awards at a press conference held today during the Washington Auto Show's Public Policy Day in Washington DC. Distinguished as 2016 Luxury Green Car of the Year™ is Volvo's new XC90 T8. The Chevrolet Malibu Hybrid tops the field as 2016 Connected Green Car of the Year™ and Honda's HR-V earns Green Car Journal's 2016 Green SUV of the Year™. "These are stand-out vehicles in an increasingly sophisticated and appealing field of 'green' cars," said Ron Cogan, editor and publisher of Green Car Journal and CarsOfChange.com. "To make the cut as a finalist is a real achievement in itself considering the considerable competition in the market today. Rising to the top as award winners means these three exceptional vehicles set a benchmark in the auto industry's effort to create vehicles that are desirable and efficient, while also achieving environmental milestones so important for our driving future." The Green Car Awards are a key feature of The Washington Auto Show, the "public policy show" on the auto show circuit and one that puts a priority on safety and sustainability. "We are extremely proud of our partnership with Ron Cogan, whose eagerly anticipated suite of awards help shape the national conversation on the innovations that will drive our industry and country forward," said Geoff Pohanka, chairman of The Washington Auto Show.