2014 Honda Civic Ex-l on 2040-cars

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Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

Honda Jazz Prototype is brand's latest production-ready 'concept'

Another auto show, another Honda "prototype." The brand has made something of a habit of showing very thinly veiled production models at the world's auto shows, ranging from the Accord, to the Civic and Civic Type-R, as well as the CR-V. And yes, this is far from the first time we've railed against this particular trend (it's not even the first time at this auto show). Now, it's time to preview the production-ready Jazz, known to American consumers as the recently released Fit.
As we covered in our original post on the Jazz Prototype, this car is pretty much a twin to the Fit, aside from its 1.3-liter engine. Sitting in place of the US-market 1.5-liter four-cylinder, the Earth Dreams 1.3 is probably a bit more suited to the tighter urban environments of the European Union. While the engine might be different, the six-speed manual and continuously variable transmission will be plenty familiar to US consumers.
We have a full live gallery of the new Jazz Prototype at the top of the page. Take a look at that, and then scroll down for Honda's press release and official images.

Honda to spool up turbos, workforce with F1 tech

Honda has had a longer and more tumultuous relationship with Formula One than just about any other automaker. It had only been building cars for four years before it entered F1 in 1964 as the first Japanese team in the series, winning its first race the following season but shuttering the program a few years later. Honda came back to power the likes of Williams and McLaren to several World Championships in the '80s and '90s, but things took a downturn when it started a partnership and ultimately took over British American Racing. After pouring untold billions into the effort, the economy tanked, and Honda ultimately sold the team, which subsequently claimed the championship - under new ownership and Mercedes power. Now Honda is gearing up to return in 2015 with a new turbocharged V6 hybrid powertrain it's supplying initially to McLaren, which in turn is switching back to Honda from nearly two decades with Mercedes.
So why return to F1 now? That's precisely what Autoblog asked Honda's Global President and Chief Executive Takanobu Ito (pictured above with McLaren chief Martin Whitmarsh) while visiting his office in Tokyo. While he wouldn't reveal specifics (like when his company's new engine would be available to other teams, as it most certainly will in the long run), Ito-san was clearly happy to discuss the motivation behind the move and the value he feels it brings to the company and its products.
Ito pointed toward the proliferation of motors within Honda's powertrains as a development he hopes to take to road from track