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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Fernando Alonso expects to retire after McLaren-Honda

When Fernando Alonso was three years old, his father gave him a model of a McLaren-Honda grand prix car. That's where his path to Formula One started, and it's where he wants his career to end as well. Speaking with Autosport, the two-time world champion indicated that he intends to retire after he's done at McLaren, rather than switch to another team. Of course, he didn't indicate just when that would be, but as far as he's concerned, the road ends in Woking. The highly rated and immensely successful Spanish driver has been on the grid for fourteen years now. He started out with Minardi (precursor to Toro Rosso) in 2001, then spent four seasons with Renault, where he scored back-to-back world titles. He then switched to McLaren for one year, where he won four races, then back to Renault for another three where he and the team fell off their form. Fernando subsequently switched to Ferrari where he spent the last five seasons, thrice finishing second in the world championship but never quite managing to clinch an elusive third title. This year he's back at McLaren but has had a bumpy start. After crashing during a pre-season test session, he sat out the season opener, and failed to finish the second round in Malaysia. He's now in Shanghai preparing for this weekend's Chinese Grand Prix. Like this writer, he'll be turning 34 in July, making him the fourth oldest driver on the grid this year. So he's still got a good few years in him, and will likely want to see the troubled rekindling of the McLaren-Honda partnership through to winning form. But while nobody can tell what the future will bring, it looks like any other team that hopes to lure the champ away could end up disappointed.

Question of the Day: What's the most irritating car name?

You hear a lot about how the Chevrolet Nova was a sales flop in Mexico because "No va" means "it doesn't go" in Spanish; in fact, the Nova sold pretty well south of the border, and in any case most Spanish-speakers know that "Nova" means "new" in Latin and Portuguese. However, General Motors doesn't deserve to be let off the hook for bad car names, because the Oldsmobile Achieva— no doubt inspired by the excruciating "coffee achievers" ads of the 1980s— scrapes the biggest fingernails down the screechiest chalkboard in the US-market car-name world. That is, unless you think Daihatsu's incomprehensible choice of Charade was worse. Meanwhile, Japanese car buyers could get machines with cool names like Mazda Bongo Friendee or Honda Life Dunk. It's just not fair! So, what car name drives you the craziest? Related Video: Auto News Design/Style Chevrolet Honda Mazda Daihatsu Automotive History questions car names