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Honda thumbs nose at fleet sales, claims it leads in key vehicle segments

Fleet sales are a way of life in the automotive industry. There are many non-retail customers that need vehicles, but going too far can reduce brand image and vehicle resale value. While some of its competitors have fleet sale that account for up to 20 or 30 of overall sales, Honda is bragging that it has the lowest fleet sales of all mainstream automakers for the first five months of 2013.
After calculating new-car registration data from R.L. Polk, Honda says that just two percent of its sales through went to fleet customers compared to an industry average of 19 percent. Even though this means Honda leaves plenty of sales on the table each month, it also claims to have the highest resale value and lowest cost of ownership among its competitors. In terms of retail sales, Honda says that the Civic, Accord, CR-V and Odyssey all lead their respective segments, and it breaks down/brags about its retail sales success in the press release, which is posted below.

Honda stretches new Shuttle to Fit the Japanese market

While the Honda Odyssey that we get here in North America may be getting bigger with each passing generation, the minivans Honda offers in its home market are still pretty small. Like the new Shuttle. Set to be unveiled in full next month, the new Shuttle is a compact minivan that looks like a longer version of the Fit hatchback we get over here. In fact previous versions were marketed as the Fit Shuttle, but the little hatchback's handle seems to have been dropped from this latest model. It's still a five-seater, but with extra cargo capacity including under-floor storage, all in a compact, Tokyo-friendly form. It's not as small as a Kei car – the miniature vehicle segment which Honda covers with its N series – but would likely be far too small to suit the typical American family. Technical details are still forthcoming, but the new Shuttle will be available with a 1.5-liter direct-injection inline-four or a hybrid powertrain, just like the Fit. But unlike the little hatchback we know, it will also be available with all-wheel drive.

2014 Honda Odyssey first minivan to earn Top Safety Pick+ award [w/video]

You know an automaker is confident about the safety of its vehicles when it asks one of the top crash test agencies to destroy one of its newest models. That's exactly what happened with the 2014 Honda Odyssey. According the Insurance Institute for Highway Safety, Honda requested that the agency run the updated Odyssey through its full barrage of tests, and for good reason.
Aside from slight styling upgrades and a new optional HondaVac built-in vacuum cleaner, the 2014 Odyssey was also given a more rigid passenger compartment using high-strength steel to help better protect occupants. It obviously worked. Following the crash tests, the 2014 Odyssey became the first minivan to earn a Top Safety Pick+ rating, but, more importantly, it did so with "Good" ratings in all five crash categories (four "Goods" and one "Acceptable" are enough for the TSP+). Impressive.
Scroll down for the crash-test video from the IIHS along with a press release.