2007 Honda Civic Lx Coupe 2-door 1.8l on 2040-cars

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Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

Acura NSX to be built in Ohio in 2015

Honda today confirmed that the forthcoming Acura NSX hybrid supercar will be built at a brand-new facility in Ohio. This will be the company's third plant in Ohio, and will come as the result of a $70 million investment. Honda first hinted that NSX production would be coming to Ohio when the original concept car was revealed at the 2012 Detroit Auto Show.
Honda's new facility, called the Performance Manufacturing Center, will encompass a 184,000-square foot space inside of the automaker's former North American Logistics building and will employ 100 associates. As you might expect, the Performance Manufacturing Center is located just a few miles from Honda's American-based R&D facility, as well as the Marysville auto plant, where production of the 2014 Accord Hybrid will kick off this fall.
"The location of this facility is in the midst of one of the greatest collections of engineering and production talent in the world. So it makes sense that we will renew the dream and build this high-tech, supercar in Marysville, Ohio," said Hidenobu Iwata, president and CEO of Honda of America, in a press release.

Honda recalling small number of Accord, CR-V models

This latest recall may not be a very big one, but it does strike us as an important one. Issued by Honda, the recall affects the 2014-15 Accord (specifically those equipped with the four-cylinder engine) and the 2015 CR-V, but only 137 of them. Those 137 vehicles, however, will need to have their short blocks replaced. What is a short block, you ask? Nope, it's not a chopped-down version of a big block: it's the engine block itself plus all its internal components, but short of any appendages that make it run. (That'd be a long block.) The problem, according to the manufacturer's statement below, stems from bolts – specifically the connecting rod bolt – that may have been improperly torqued during assembly. There's a system that's supposed to check that, but Honda reports that it "may not have identified improperly torqued bolts in a specific group of engines." Hence the recall. Owners of those few vehicles affected can expect to hear from the manufacturer to arrange bringing their vehicle into their local dealership to have the engine replaced, free of charge. Statement by American Honda Regarding Connecting Rod Bolt Recall: 2014-2015 Honda Accord 4-cylinder; 2015 Honda CR-V Mar 9, 2015 - TORRANCE, Calif. - 137 model-year 2014-15 Accord 4-cylinder and 2015 CR-V vehicles affected in the U.S. - Engine short block will be replaced in affected vehicles, free of charge - No related crashes or injuries have been reported Honda will voluntarily recall 137 model-year 2014-2015 Accord 4-cylinder and 2015 CR-V vehicles in the United States to replace the engine short block, free of charge. During engine assembly, an automated system that verifies engine connecting rod bolt torque may not have identified improperly torqued bolts in a specific group of engines. An improperly torqued connecting rod bolt could come loose, leading to potential engine damage and stalling, which could contribute to a crash. No crashes or injuries have been reported related to this issue, which was discovered through a warranty claim review process. Honda is announcing this recall to encourage all owners of affected vehicles to take them to an authorized dealer as soon as they receive notification of this recall from Honda. Mailed notification to customers will begin in late-March. In addition, owners of these vehicles can determine if their vehicles require repair by going to www.recalls.honda.com or by calling (800) 999-1009, and selecting option 4.