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Honda releases H2O brand bottled water to promote FCX Clarity

Remember when Hollywood stars Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) took a Mercedes-Benz B-Class F-Cell into Death Valley and "survived" by drinking water from the car's tailpipe? Honda has taken that idea into movie theaters in Australia. The idea, but not fuel cell water itself. Honda has created a bottled water brande called H2O, and it's meant to promote the hydrogen-powered Honda FCX Clarity as part of Honda's "clever thinking" campaign. The headline message, just as it was for Mercedes, is that a hydrogen fuel cell car emits nothing but water vapor, which is actually safe to drink. To give movie fans a hands-on experience, Honda Australia filled a number of Palace Cinemas movie theaters with free disposable bottles of H2O water. Of course, since there are only a handful of FCX Clarity vehicles in the world today and it would take a lot of driving to fill up that many bottles, Honda admits that, "if you're holding a bottle of our specially produced H2O water in your hand right now, you've been drinking plain old spring water. If you want to taste the real thing, you'll have to travel to California, Japan or the UK where the FCX is currently available." Of course, why anyone would want to associate themselves with the unending waste that is bottle water, a product that has not proven itself to be any better than good tap water, is beyond us. But that's what Honda is doing, as you can see in the promotional video about the stunt below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda overhauls North American operations with eye towards more autonomy

The increasing sales success of Honda North America (HNA) has led to Honda brass in Japan reorganizing regional operations here. The management shuffling here and in Japan is intended to both streamline and confer more responsibility on HNA "as the region assumes a larger role in shaping Honda's global business," and as Honda builds more facilities that serve several roles in the product development pipeline.
Honda's executive vice president and president of HNA Tetsuo Iwamura was named COO of automotive operations, taking over a position that had been handled by company president Takanobu Ito. Iwamura's new role puts him in charge of anything Honda makes that has four wheels, which Automotive News says equates to 78 percent of the company's global revenue.
The current company CFO, Fumihiko Ike, will fill the now-vacant role of company chairman and Kohei Takeuchi will take his place. Takeuchi is presently the operating officer, general manager of the accounting division. The executive swaps take effect April 1, 2013.

Clarion Builds 1991 Acura NSX Review | Restored to greatness

Few automobiles garner as much mystique as the original Acura NSX. I worshiped this car from afar, consigned to the fact that the closest I was ever going to get to the steering wheel was a Playstation controller. When I got the email inviting me to drive Clarion Builds' restored and tuned 1991 NSX, I thought it was spam, a chain email with some generic header sent to a dozen or so people to garner some press coverage. Surely this wasn't a real invite where I get to drive a real NSX using my real hands and feet. Some people say don't meet your heroes. Some people are wrong. I knew the car by reputation. In roughly 10 months, Clarion Builds, a division of the Japanese electronics company mostly known for high-end audio systems, worked with partners like AEM and AutoWave to transform a '91 NSX with nearly a quarter-million miles on the clock into what you see here. Everything, from the engine to the bodywork to the leather on the seats, has been upgraded and restored with a mix of both OEM and aftermarket parts. The final product is a stunner. It's tuned, but not slammed, stanced or any other adjective that describes a car with compromised performance and questionable looks. It's simply a tastefully tuned NSX. The NSX, especially an early car with pop-up headlights, is one of the all-time great car designs. There are no unnecessary lines or curves. It's all purposeful. As expected with something with 230,000 miles, this NSX had a number of dings and dents. Clarion Builds has fixed those, replacing the hood and spoiler with carbon-fiber parts from an NSX-R. The fenders are slightly wider than stock, helping cover the staggered Rays Engineering VOLK ZE40 wheels, 18-inch up front and 19-inch out back. After seeing it in the flesh with the blue paint, black roof and bronze wheels, I don't think there is a better fit for this car. The original but tired 3.0-liter V6 and five-speed manual have been swapped for a 3.2-liter V6 and six-speed manual from a 2004 NSX. Stock, this engine is a wonderful ode to the internal combustion engine. It sings a sweet song all the way to a sky-high 8,200 rpm redline. Still, it wasn't enough. The engine now wears a Whipple-style supercharger, pushing roughly 9 psi of boost. Other modifications include a one-off carbon-fiber intake, a hand-built exhaust and a new ECU, all from AEM. All in, Clarion Builds says this NSX makes 403 horsepower and 296 pound-feet of torque at the wheels. God, it feels good to push this thing.