2005 Honda Civic Hybrid Mechanic Special on 2040-cars

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Honda helps Santa take his sled into the 21st century

If you had put nearly 75 billion miles on your only company car, it would most likely be pleading for retirement in every rickety way it knew how. That's Santa's situation, so St. Nick heads to his not-exactly-local-at-all Honda dealer for a new sled, and the company obliges with a red rider fit for the new millennium. But Honda doesn't try to shoehorn he of the white beard into an Civic on rails. Working from Crayon sketches of safe sleighs and wanting to insure a lengthy stint on Santa's "Nice" list, the Honda reps work up a bespoke offering from a block of clay, but still give it features like a rear-view camera and a cargo bay ejector platform fitted with a parachute. You can see their gift to Santa in the video above. And for some even more far out holiday offerings from Honda, check out their Honda Days videos featuring Skeletor singing a bro hymn to He-Man, G.I. Joe serenading Gem, and Gumby and Pokey singing whatever they can think of. News Source: Honda via YouTube Honda Videos

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda pulling plug on slow-selling Insight hybrid

Insight hasn't amounted to even a tenth of Prius sales, and well over half of those sold were JDM.
It's been a rough ride for the Honda Insight, and now its journey appears to be at an end - word is that the five-door hybrid hatchback is going out of production.