2004 Honda Civic Ex Sedan 4-door 1.7l on 2040-cars

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Honda aiming for new mpg-record on European hypermile drive

Here's a warning that there will be a Honda Civic clogging up the right lane of a bunch of highways throughout Europe next month. Honda wants to set the Guinness World Record for best fuel economy for a car going through the European Union's 24 contiguous countries. To do so, we can't expect any high speeds on the autobahn. Two of Honda's finest from its UK factory will hit the road June 1 for a 25-day journey in a Honda Civic Tourer that will take the pair through two-dozen countries in 25 days. That means about 370 miles of very measured driving per day. The Civic Tourer will be equipped with a tracking device and other telematic services, and the goal is to see what kind of fuel economy the pair can get from the car's 1.6-liter i-DTEC engine. Honda isn't saying what kind of fuel-sipping figure it's looking to achieve over those three-plus weeks, which will take the car through countries such as the Netherlands, Germany, Italy, France and Spain, but the Japanese automaker is shooting for a fuel economy record irrespective of any type of powertrain, hybrids included. Take a look at Honda's press release below, and if you want to avoid or find the car en route, you can watch it on this tracker site. Honda targets new GUINNESS WORLD RECORDS™ title for fuel efficiency with 8,500mile drive across Europe Honda will put the real-world fuel economy of its super-efficient 1.6 i-DTEC engine to the ultimate test in an 8,500mile drive across all 24 contiguous EU countries, with the aim of setting a new GUINNESS WORLD RECORDS title for fuel efficiency. On Monday 1st June 2015, two members of Honda's European Research & Development (R&D) team will climb into a Honda Civic Tourer and set out on an epic journey from Aalst, Belgium. Heading towards the Netherlands and Germany, their trip will see them navigate the Continent in a clockwise direction, with the aim of returning to their starting point some 25 days later, on June 25th, having covered a planned total of 8,459miles. The GUINNESS WORLD RECORDS title attempt comes on the back of several independent tests which have proven Honda's 1.6 i-DTEC engine to consistently out-perform its quoted fuel efficiency in real-world driving conditions. Keen to once again underline this performance and in the challenging spirit for which the brand is famed, Honda aims to set a benchmark with a GUINNESS WORLD RECORDS title never before attempted in Europe.

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

Honda's I Like Sports ad will have you reaching for your pom-poms

Autoblog editor Greg Migliore recently wrote a great piece looking at the burgeoning re-emergence of Honda as the performance brand. Now, the company is showing some reasons why that really might be the case, with a short ad from Japan titled I Like Sports. The commercial acts as a showcase for Honda's performance prowess on the street and around the track from the recent past, present, and the near future. The spot gives the company's models a chance to show why they are worth getting excited about. There are glimpses of vehicles like the Japan-only S660, upcoming Civic Type R, S2000, the preceding and forthcoming NSX, the MotoGP bike, and Formula 1 car. Despite being just a minute long, the ad does a great job at hinting at a brand that can appeal to people who want a little excitement during a drive.