2000 Honda Civic Si Turbo on 2040-cars

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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda giving away free Civics in Forza Horizon to celebrate launch

Just a friendly reminder from Honda: The Honda Challenge Pack DLC is now available for Forza Horizon. To reward you for the trouble of pressing a few buttons on your Xbox controller, you'll get the 2013 Honda Civic Coupe, an HPD Rally Fit and a 1986 Honda Civic Si Coupe in your garage, and you'll get them free. The event of the new DLC has also kicked off a photo contest that will reward someone with an Xbox 360 console wrapped in a Honda Civic Si theme.
Otherwise, the word "Challenge" keeps coming up because of the chance to run an online race against IndyCar driver Scott Dixon. The track for that digital throwdown has already been decided by Xbox players who voted before January 8. Yet it's not too late to hop into the Honda section in Xbox Live and lay down a time fast enough for a shot at the title "The Driver That Shellacked Scott Dixon," and meeting the man in person.
Check out the press release from Honda below, and the sweetness that is the 1986 Civic Si in the gallery above.

2015 Honda Jazz should Fit right in

When is a Honda Fit not a Honda Fit? When it's a Honda Jazz. In other markets around the world, our pleasant little Fit hatchback uses a jazzier nomenclature, but what you're looking at here isn't simply a rebadged version of the car we know and love. For starters, the Euro-spec Jazz uses a 1.3-liter VTEC engine from Honda's Earth Dreams line, tuned to produce 101 horsepower. (The US-spec Fit, meanwhile, cranks out 130 hp from its larger, 1.5-liter engine.) That powerplant is mated to either a six-speed manual transmission or a continuously variable unit, and will be the only engine initially available at launch. From there, it's pretty much the same, save the small running lamps that flank the foglamps. The Jazz should fit nicely within not only the Honda lineup, but the booming subcompact class, with lots of onboard technology, excellent packaging (including the company's Magic Seat rear bench), and – we assume – a relatively affordable price point. Check out Honda's Euro-Fit in our fresh gallery of live shots, above. ALL-NEW HONDA JAZZ REDEFINES B-SEGMENT WITH ADDED SPACE, VERSATILITY, REFINEMENT AND TECHNOLOGY - Third generation Jazz based on Honda's global B-segment platform - New 1.3 litre i-VTEC petrol engine from Earth Dreams Technology series - Extra interior space, made versatile with Magic Seats® system - Bold, fresh exterior and refined cabin - New Honda Connect infotainment system - Advanced Driver Assist Systems enhance safety 24.02.2015 -- Arriving in Europe in summer 2015, the third-generation Jazz features bold yet sophisticated exterior and interior design, with unrivalled interior space and versatility. Occupants will benefit from increased refinement and advanced safety and infotainment technologies, as well as a highly efficient and dynamic driving experience. While the newcomer retains the classic Jazz silhouette, it exhibits distinctive contemporary styling including a powerful new face and strong lines. The use of Honda's cleverly packaged new global B-segment chassis means that the latest Jazz is even bigger on the inside. The company's Magic Seats ® system ensures the interior offers unmatched versatility as well as class-leading space, with a range of configurations for carrying cargo and passengers. High-quality soft-touch materials and thoughtful interior design provide a sophisticated ambience.