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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

New Odyssey ads feature Honda Vac, star power

Honda has released a string of new ads highlighting its refreshed, 2014 Odyssey minivan. While the Japanese brand hasn't started bragging about attaining the first Top Safety Pick+ for minivans, it's all too happy to brag about another first - the world's first van with a built-in vacuum cleaner.
In three spots, anthropomorphic children's rubbish discusses the merits of the new minivan, only to be sucked up by the built-in vacuum, which is only available in the top-end Touring Elite model. There's also quite a bit of star power floating around for those that watch a lot of TV. Neil Patrick Harris from Doogie Howser, MD and How I Met Your Mother voices a character in one of the spots, while Rainn Wilson from The Office stars in another. Take a look below for all three ads from Honda.

Honda and Mugen take tuned rides to Tokyo Auto Salon

The Makuhari Messe will open its doors in a couple of weeks for the 2016 Tokyo Auto Salon, featuring all manner of custom creations from Japan's automakers. And Honda will be out in force with an array of roadsters, hatchbacks, minivans, and crossovers. Included among them will be some modified with parts from the company's Modulo customization catalog, but the ones we're most interested are being prepared by its longtime performance partner Mugen. Mugen was founded decades ago by Hirotashi Honda, son of Soichiro Honda, the man who started the motor company for which his name is best known. Over the years Mugen has prepared Honda engines and vehicles for motorsport competition, but also customizes the company's road cars for higher levels of performance. At the Tokyo salon, Honda and Mugen will display two amped-up takes on the S660 roadster, along with a Civic Type R featuring even more extreme aero appendages, plus a modified Step WGN Spada minivan and a customized HR-V crossover. Alongside the Mugen show cars, Honda will also display an array of Modulo custom concepts. The lineup includes accessorized versions of the S660, Civic Type R, and Step WGN, but also customized takes on the Fit, N-One, and N-Box. While it's at it, Honda will also showcase some of its racing machinery and motorcycles, including the McLaren-Honda MP4-30, NSX Concept-GT, and the Concept CB cafe racer it displayed at the main Tokyo Motor Show a few months ago. Scope out all the modified automobiles in the Mugen gallery above and the Modulo gallery below for a closer look. Related Video: