1999 Honda Civic Si Coupe 2-door 1.6l on 2040-cars

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Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

2016 Honda Civic Type R shows sometimes the grass really is greener [w/video]

The newly unveiled Honda Civic Type R at the Geneva Motor Show seems like a cruel trick being played on North American hot hatch fans. Even if the European model's oblong shape and massive wing don't make for the pinnacle of automotive beauty, it's hard to question the vehicle's performance capability, especially after the 7:50.63 lap around the Nurburgring Nordschleife. The heart of the Civic Type R is a turbocharged 2.0-liter four-cylinder pumping out 306 horsepower and 295 pound-feet with a six-speed manual. The combination is reportedly good for a sprint to 62 miles per hour in 5.7 seconds and a top speed of 167 mph. Honda also fits the CTR with Brembo brakes and adaptive dampers, while a special suspension setup reportedly helps in the fight against torque steer. While the big wing catches the eye first, Honda adds to the aggressive look with a new rear diffuser, front splitter and deeper side skirts. Also, the vents behind the front wheels help air through the engine bay to keep things running cool. Inside, front occupants are hugged by sport seats with big bolsters to keep them in place. With the forthcoming NSX and return to Formula One, Honda appears on the very cusp of a performance renaissance, and the Civic Type R is just one more step in that direction. Thankfully, at least one rumor indicates its turbocharged engine might make it into the North American Civic at some point. Related Video: