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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

A tough choice: 2017 Honda CR-V vs. 2017 Mazda CX-5

One has to feel for the typical new-car buyer. The one not reading Autoblog and the one who recognizes a V8 as vegetable juice. For them, picking between compact crossovers must seem like choosing between various identically sized cardboard boxes. Which one do you want? "Ah, I'll take the one with the best deal." Except, with the 2017 Honda CR-V and now the 2017 Mazda CX-5, Joe P. Everyman has a chance to choose between two vehicles that are quite clearly different, yet also clearly leaders in what they do. Everything else seems like alternatives based on price or perhaps off-road readiness (Jeeps Compass and Cherokee, perhaps a Subaru Forester). As scheduling would have it, a 2017 CR-V Touring just happened to be sitting in my garage the week I was set to drive the new CX-5 Grand Touring in San Diego. This isn't a complete, scientifically enacted comparison test, but there was enough drive time in close succession on the same roads and with similar price tags to draw conclusions. At its simplest, the CX-5 is the best choice for the driver while the CR-V is the best choice for everyone else aboard. That's not to say they are myopic in those classifications – the CX-5 could still ably handle family duty, while the CR-V is impressively well-rounded to drive in a way that shouldn't turn off those seeking some driving involvement. However, each has a clear focus that sets it down a different path toward different target buyers. Let's start with the newer kid on the block from Mazda. It is best suited for the person whose life changes have dictated the switch from an agile car to some sort of family hauler. Its spot-on steering and throttle response evoke Porsche, while the six-speed automatic transmission favors performance over fuel economy (while still getting really good fuel economy). Those dynamic elements, plus a carefully crafted, ideal driving position should make the CX-5 feel "just right" for those used to more sporting, non-family-oriented transport. Inside, the latest CX-5 boasts a handsome, upscale design with materials to match. Aesthetically, to these eyes at least, it's the best of a crowded bunch. Quality-wise, only the also-impressive CR-V would seem to come close. Along with the slick new exterior, the cabin conveys the more premium vibe that Mazda was shooting for with the new CX-5 – it also makes a more emotional connection than the typical cardboard box on wheels.

Mitsubishi to join alliance with Honda and Nissan, Nikkei reports

TOKYO — Japan's Mitsubishi Motors is set to join an alliance between Honda Motor and Nissan Motor, creating a tie-up between automakers with combined sales of more than 8 million vehicles, the Nikkei newspaper said on Sunday. Mitsubishi Motors, which is 34% owned by Nissan, will work with Honda and Nissan to finalize the details of their strategic partnership, Nikkei said, adding the three firms intend to standardize in-vehicle software that controls cars. Mitsubishi Motors declined to comment on the report, while a Nissan spokesperson would only say the report was not based on something either of the companies had announced. Spokespeople for Honda did not respond to a request for comment. The push comes as Nissan, Japan's third biggest automaker, has been steadily losing market share in its two largest markets, the United States and China, which together accounted for half of its global sales in the year to March. On Thursday, the company slashed its annual outlook after heavy discounting in the U.S. almost completely wiped out its first-quarter profit. Nissan and Honda said in March they were considering a strategic partnership to collaborate on producing electric vehicle components and artificial intelligence in automotive software platforms. Mitsubishi Motors is already part of a long-standing alliance with Nissan and France's Renault that the three automakers last year agreed to restructure, aiming for a downsized but more pragmatic and agile partnership. Separate collaboration between Nissan, Honda and Mitsubishi Motors could help Japan's automakers cut costs and beef up to battle tough competition in EVs, dominated by companies like China's BYD and Tesla. In China, the world's largest auto market, Japanese brands previously were strong but are now up against domestic automakers that have rapidly increased production and won over consumers with low-priced vehicles loaded with software.