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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

New Odyssey ads feature Honda Vac, star power

Honda has released a string of new ads highlighting its refreshed, 2014 Odyssey minivan. While the Japanese brand hasn't started bragging about attaining the first Top Safety Pick+ for minivans, it's all too happy to brag about another first - the world's first van with a built-in vacuum cleaner.
In three spots, anthropomorphic children's rubbish discusses the merits of the new minivan, only to be sucked up by the built-in vacuum, which is only available in the top-end Touring Elite model. There's also quite a bit of star power floating around for those that watch a lot of TV. Neil Patrick Harris from Doogie Howser, MD and How I Met Your Mother voices a character in one of the spots, while Rainn Wilson from The Office stars in another. Take a look below for all three ads from Honda.

Honda CB350 and cafe racer culture explored by Electric Federal

The latest video from Electric Federal covers one of our favorite aspects of motorcycle culture - café racers. In an interview with Adam "Gasser" Gaspic, the owner of Gasser Customs, EF takes a look at the culture and one of Gasser's latest offerings, a hopped-up Honda CB350, called the Silver Bullet.
Gasser has gone all-out on the Silver Bullet, replacing some of the body parts with fiberglass and delivering more than a few upgrades to the rebuilt engine. The brakes and suspension of the smaller bike also get some attention, as do some of the bike's aesthetics. Besides the upgrades, there's just something to be said for the sleek, minimalist nature of the little Honda.
Naturally, the videography is gorgeous, and it's a great look at a kind of motorcycling that seems to be overlooked in the world of sport bikes and Harley-Davidson-style cruisers. Take a look below for the full video.