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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Watch Honda lay waste to world's fastest lawnmower record

Honda has been working on its high-performance Mean Mower for a while now. In a recent attempt to take the top speed title, it didn't make its 130-miles-per-hour top speed target, but it still managed to set a new Guinness World Record has the world's fastest lawnmower at 116.57 mph. While the video certifying the run was uploaded to YouTube on April 1, this is no prank. The Guinness run was made on March 8 at the Idiafa Proving Ground in Tarragona, Spain.
To claim the record, the lawnmower had to run through a 100-meter speed trap, and it had to make two passes in opposite directions within an hour with the average taken between them. Guinness also specifies that to take the title the vehicle must still be able to cut grass and look like a lawnmower. The speed was still plenty to beat the previous record of 96.529-mph set by Bobby Cleveland on a Snapper race mower at the Bonneville Salt Flats in September 2010.
The Mean Mower is based on a Honda HF2620 Lawn Tractor that's been modified by British Touring Car Championship squad Team Dynamics. It has a newly fabricated chassis from 4130 chromoly steel and packs a 1.0-liter engine from a Honda VTR Firestorm motorcycle with a six-speed sequential gearbox. The engine produces 109 horsepower and 71 pound-feet of torque - enough power to reach 60 mph in around four seconds. The suspension and wheels come from an ATV, and the cutter deck has been remade in fiberglass. The grass bag holds the fuel tank, oil cooler and secondary radiator. The engine no longer actually cuts grass. Instead, the blade is driven by two electric motors.

2013 Honda Civic

Lather, Rinse, Repeat
On some level, it's hard to blame Honda for the strategy it took with its new-for-2012 Civic. Executives looked at the key players on the market as the model was being developed, soaked in the growing global economic malaise, and decided that if they wanted to make decent money on their small car, they'd have to find creative ways to take cost out of its build. In light of the financial crisis, consumers and critics would surely understand some belt-tightening in order to secure the company's legendary reliability, resale value and ease-of-use, right?
So Honda took a pass on expensive new technology - more complex transmissions, forced induction, active aero, and so on. And it also substituted in some cheaper interior materials, skimped on sound deadening, creature comforts and found lots of little ways to save money. Surely in a segment where the frankly ancient and moth-eaten Toyota Corolla has consistently ranked among the sales leaders, nobody would care, eh?