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Former Honda CEOs chide current boss about quality

Taking charge of a major corporation will never be without its challenges, and one of those - as Honda CEO Takanobu Ito is finding out - is filling the big shoes of those that came before. Ito's predecessors are apparently not pleased with what he's doing to the company, and are wasting no time in telling him so.
According to Reuters, two former Honda chiefs have recently visited Ito (pictured above with his predecessor Takeo Fukui) to talk to him about the Japanese automaker's quality issues, which they apparently regard as eroding the company's image. Nobuhiko Kawamoto, who served as CEO from 1990-98, reportedly came to Honda headquarters in Tokyo to deliver "stern words" to Ito last month. Kawamoto's immediate successor, Hiroyuki Yoshino, reportedly met with Ito under similar circumstances earlier this year.
Kawamoto and Yoshino are part of a larger group of former Honda executives who are concerned with the declining quality of the company's products under Ito's leadership. Where Honda once focused more on quality, collaborating more closely with parts suppliers,more recently the company has, in the eyes of those former executives at least, shifted its focus to quantity and to new technologies. That's what, the report alleges, has led to Honda recalling so many of its vehicles in recent years.

Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

Honda recalling nearly 900,000 Odyssey minivans over fire fear

Honda is recalling nearly 900,000 2005 to 2010 model year Odyssey minivans due to a fault with the fuel pump that could cause them to catch fire.
According to the National Highway Traffic Safety Administration filling, if exposed to "acidic chemicals and a high temperature environment," the cover of the fuel pump strainer could crack and cause a gasoline smell in the minivan or possibly allow the fuel to leak out. Denso supplied the fuel pumps on the vehicles, and the report says that Honda first began studying the problem in October 2012 but didn't finally confirm the cause until March 6, 2014. The recall affects 886,815 Odysseys, and Honda has received 187 warranty claims related to the issue. However, there have been no fires or injures reported.
Unfortunately, Honda says that it currently doesn't have enough replacement fuel pumps to fix all of the vehicles and doesn't expect to have the parts ready until this summer. It's sending a letter to owners telling them about the recall and is sending a second notification when the pieces are at dealers. The entire notification including affected VINs can be viewed as a PDF here, and the shortened version from the NHTSA can be viewed below.