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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda settles class-action lawsuit over oil-burning V6s

Although we hadn't heard of this issue before, Automotive News reports that Honda has agreed to settle a massive class-action lawsuit brought against it for engine trouble potentially affecting nearly 1.6 million vehicles. The lawsuit includes Accord (2008-12), Odyssey (2008-13), Pilot (2009-13) and Crosstour (2010-13) models equipped with the 3.5-liter V6 with Variable Cylinder Management, which might experience engine misfire, excessive oil burning and premature spark plug fouling issues.
As part of the settlement, Honda will extend the powertrain warranty on these models for eight years (from time of purchase or lease) with no mileage limitation, and it will also reimburse customers who had to pay out-of-pocket expenses for related repairs such as spark plugs, pistons or, in some cases, apparently, an entirely new engine. (Of course, the repairs had to be related to certain trouble codes.) Lawyers will get no more than $800,000 from Honda and the guy who originally started the case, Vince Eagen, will get $1,000 for his "time and effort."
The final ruling on the matter will take place on March 21, 2014, and if you want to see if you're affected and what options you have in the settlement, check out this .pdf document with all the details.

Mom Accidentally Steals Honda In Brooklyn

The owner of a 1993 Honda Accord that was accidentally stolen by a young Brooklyn woman's mother has the car back in her possession, after amusing posters popped up all over town. Cheryl Thorpe traveled to New York from her home in Houston to watch her daughter's dog while she and her roommates went on vacation, according to New York Magazine. Thorpe was also left the task of moving the three girls' cars to legal parking spots on a street-cleaning day. She dutifully moved the Fiat, Honda CR-V and Accord, but when the trio returned from their vacation something was wrong. The owner of the Accord found her car right where she left it, thankfully free of parking tickets. The Accord Thorpe had moved belonged to someone else. As it turns out, some older Hondas have interchangeable keys. Thorpe was able to use the girl's keys to move Emily Hickert's car while she ate brunch. Hickert spent an entire week thinking a professional car thief had made off with her 21-year-old ride. "In less than 40 seconds she gets in the car and goes," Hickert told The New York Post, after reviewing security footage from a nearby business. "I thought she was a professional." Hickert filed a police report, while Thorpe's daughter posted fliers all over Brooklyn looking for the Accord's owner. Hickert was eventually reunited with her Honda, which had been towed after sitting parked on the street. She says she bears no ill will towards the women involved in the mix up. "I'm not upset with her," Hickert told The Post. "I'm glad it wasn't a thief. I just didn't know why anyone would steal a 1993 Honda." Related Gallery Honda's Redone 2013 Civic Pulls Icon Out Of The Fire Weird Car News Honda