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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Acura NSX to be built in Ohio in 2015

Honda today confirmed that the forthcoming Acura NSX hybrid supercar will be built at a brand-new facility in Ohio. This will be the company's third plant in Ohio, and will come as the result of a $70 million investment. Honda first hinted that NSX production would be coming to Ohio when the original concept car was revealed at the 2012 Detroit Auto Show.
Honda's new facility, called the Performance Manufacturing Center, will encompass a 184,000-square foot space inside of the automaker's former North American Logistics building and will employ 100 associates. As you might expect, the Performance Manufacturing Center is located just a few miles from Honda's American-based R&D facility, as well as the Marysville auto plant, where production of the 2014 Accord Hybrid will kick off this fall.
"The location of this facility is in the midst of one of the greatest collections of engineering and production talent in the world. So it makes sense that we will renew the dream and build this high-tech, supercar in Marysville, Ohio," said Hidenobu Iwata, president and CEO of Honda of America, in a press release.

2016 Honda Pilot, Acura RDX confirmed for Chicago Auto Show debut

The Chicago Auto Show this year is going to be chock-full of Honda crossovers. Not only has Japanese automaker announced that it will be revealing the all-new Pilot at the Windy City expo, but that it will also preview the styling of the next Ridgeline pickup, while its luxury counterpart Acura takes the wraps off the new RDX. Developed and built in America, the new Pilot will be entering its third generation, after the first arrived in 2002 and the second in 2008. The new model previewed in the teaser image above will include eight seats across three rows, "with new technology, advanced safety, class-leading fuel economy and enhanced family utility and versatility," all wrapped in what Honda promises will be a "dramatic shift in design." The arrival of the third-generation model follows the recent introductions of the new CR-V and HR-V that slot below the Pilot. Honda's not saying much about the Ridgeline at this point, but given its close association with the Pilot, it's not surprising to see the automaker grouping the two together. The four-door, short-bed pickup was introduced in 2005 and was discontinued with the end of last year. The second-generation model is expected to reach production in 2016. While it's at it, Honda's luxury division will reveal the new 2016 Acura RDX at the Chicago show. Not to be confused with the Pilot-based MDX, the RDX is the smaller model based on the CR-V and introduced in 2006. The second-gen RDX was just introduced in 2013, but an updated version is already being rolled out, promising to deliver "a long list of styling and performance improvements plus desirable new luxury and safety features" and encompassing "important improvements to performance, dynamics, comfort and NVH." ALL-NEW 2016 HONDA PILOT SUV TO MAKE GLOBAL DEBUT AT 2015 CHICAGO AUTO SHOW Honda to fortify light-truck leadership on Feb. 12 by debuting all-new Pilot three-row SUV, and revealing the styling direction for future Ridgeline pickup Jan 21, 2015 - TORRANCE, Calif. -- A completely reengineered and redesigned Honda Pilot SUV will make its world debut at the 2015 Chicago Auto Show on February 12 at 9:30 a.m. The all-new, eight-passenger Pilot SUV – completely designed, developed and manufactured in America -- will raise the stakes in the mainstream three-row SUV segment with new technology, advanced safety, class-leading fuel economy and enhanced family utility and versatility.