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2023 Japan Mobility Show Mega Photo Gallery: All the highlights and reveals from Tokyo
Fri, Oct 27 2023The 2023 Japan Mobility Show managed to serve up a surprise heap of exciting and futuristic designs and production reveals. Our staff was on the ground in Tokyo for this year's show, where we captured not just all of the latest automotive trends, but some genuinely weird and fascinating stuff. Browse: Some Delightful Oddities of the 2023 Japan Mobility Show But on to the cars. This year's show featured introductions from Daihatsu, Honda, Lexus, Mazda, Mitsubishi, Nissan, Subaru, Suzuki and Toyota. Some are weird; some are wild; most are probably destined to change significantly before production or merely fade into the void with the rest of the industry's vaporware, but if even a few of these make it to showrooms, we'll consider it a win. Scroll on down for our live galleries of each of the show's major debuts (and cars we're only now seeing in person for the first time). Enjoy! BMW X2 and iX2 BMW X2 View 6 Photos Daihatsu me:MO Concept Daihatsu me:MO concept View 14 Photos Daihatsu Vision Copen Concept Daihatsu Vision Copen View 7 Photos Daihatsu Osanpo Concept Daihatsu Osanpo View 6 Photos Daihatsu Uniform Concept Daihatsu Uniform concept View 6 Photos Honda Prelude Concept Honda Prelude concept View 5 Photos Honda Sustania-C and Pocket Concepts Honda Sustania-C and Pocket Concept View 8 Photos Honda CI-MEV Concept Honda CI-MEV View 3 Photos Infiniti Vision Qe Concept Infiniti Qe concept View 14 Photos Lexus LF-ZC Lexus LF-ZC View 8 Photos Lexus LF-ZL Lexus LF-ZL View 10 Photos Mazda Iconic SP Mazda Iconic SP concept View 8 Photos Mitsubishi D:X Concept Mitsubishi D:X Concept View 8 Photos Nissan Hyper Force Concept Nissan Hyper Force concept View 11 Photos Nissan Hyper Tourer Concept Nissan Hyper Tourer concept View 6 Photos Nissan Hyper Punk Concept IMG_6533 copy View 8 Photos Subaru Sport Mobility Concept Subaru Sport Mobility Concept View 7 Photos Suzuki Swift Suzuki Swift View 5 Photos Suzuki eWX Suzuki eWX Concept View 3 Photos Suzuki eVX Suzuki eVX concept View 4 Photos Toyota Land Cruiser Se Concept Toyota Land Cruiser Se concept View 4 Photos Toyota FT-3e Concept Toyota FT-3e View 6 Photos Toyota FT-Se Concept Toyota FT-Se View 7 Photos Tokyo Motor Show Honda Infiniti Lexus Mazda Mitsubishi Nissan Subaru Suzuki Toyota
Honda tweaks ad after catching ire from Detroit protesters [w/video]
Mon, 27 Jan 2014Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.
Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options
Sat, Nov 7 2015It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier