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Honda demonstrates new Vehicle-to-Pedestrian safety tech [w/video]

We're fresh from a balmy rooftop deck in downtown Detroit, where Honda held a meeting this week to discuss and demonstrate a few upcoming advanced safety features. A clear focus of the mini event was the company's new Vehicle-to-Pedestrian (V2P) technology, with a suite of Vehicle-to-Motorcycle (V2M) tech a significant second course.
With spirits still high from announcing the 2014 Odyssey as the first minivan to win the Top Safety Pick+ status from IIHS - and after seeing the application of new high-strength-steel sections of the Acura MDX body structure - Honda shared the fruits of some safety tech that is still in the research phase.

Honda recalls nearly 10,000 new Civic models over pinched tires

Honda is recalling some 9,816 Civic LX coupes and sedans from the 2014 model year due to a potential tire problem.
According to a National Highway Traffic Safety Administration notice, the safety problem stems from an installation problem at a supplier, which may have caused the tire bead to become pinched between the steel wheel and the mounting equipment. As a result, tire beads may have been damaged, which could result in a loss of pressure, a condition that could lead to an increased accident risk, or at least an increased risk of being stranded and late for work.
Honda spokesperson Chris Martin tells Autoblog, "Only about 1,800 of that 9,800 have been sold because we caught it so quickly. The majority of them were in transit or unsold at dealers."

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.