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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Submit your questions for Autoblog Podcast #317 LIVE!

We record Autoblog Podcast #317 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
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Acura NSX will use Cosworth block, plus other neat tidbits

The blue NSX you see here was built just two weeks ago. Prototype number six, it rolled off Acura's newest assembly line in Ohio and was rushed out to the Monterey peninsula for various car week activities. We had a chance to sit down with several members of the NSX team to discuss the car, the long road from concept to production, and some interesting details. Below are some choice bits from our conversations. Acura is pretty proud of the fact that NSX version 2.0 was designed and is being built in the US. The new assembly line, called the Performance Manufacturing Center, is in Honda's hometown of Marysville, Ohio. While the line is brand new, the building has seen many uses over its lifetime, most recently as a warehouse facility. PMC staff numbers about 100, with 60 technical and 40 non-technical associates. The car uses parts sourced globally, and one of those sources is Cosworth. The engine blocks and heads come from the English firm and get assembled into twin-turbo powerhouses at Honda's nearby Anna, Ohio, engine plant. The Cosworth name is rarely associated with a bad engine, so we were geeked to hear the NSX's 550-plus-horsepower hybrid powertrain has good genes. Acura hasn't decided how many cars will come to the US each year, but supplies will be limited. We're told there is a total figure for global sales – basically anywhere Honda and Acura vehicles are sold – but they're not ready to divulge that number. Dealer allocation is also yet to be sorted out, although we're told that any dealer that has the necessary tools and equipment to service the new NSX will be able to sell them. Acura currently has 272 US dealers. The switch from the transverse engine originally planned to a longitudinal twin-turbo engine threw everyone involved for a loop. The designers had to lengthen their nearly finalized design, and the engineers working on the production process had to revise or redo much of their work. Though we've been waiting a while for the car since the concept first surfaced in 2012, it's pretty amazing to think that the car was engineered one and a half times and a new factory was built in about three years. But yeah, it's delayed, with series production now set to commence in the spring of 2016. One result of the switch to a longitudinal engine is a transmission hump in the cargo area aft of the engine. The hold is still sized to fit a bag of golf clubs, though it will be a tight fit.