94k Miles!!! Sunroof, Power Everything, Cd, Alloy Wheels!!! No Reserve!!! 30mpg! on 2040-cars

Auto blog

Honda celebrates 30th anniversary of the NSX with a look back at how it began

In 1989, the baseball-loving Japanese dipped their bats in pine tar and came to the U.S. to take gigundous swings. That single year launched five legends: Lexus LS400, Infiniti Q45, Nissan 300ZX Twin Turbo, Mazda MX-5 Miata, and Acura NS-X concept. The Chicago Auto Show (!) hosted the global debuts of the Mazda and the Acura. While Mazda celebrates the bygones with the 30th Anniversary Miata, Acura's reminiscing with a look at how the NSX — a car Motor Trend described in 1990 as, "[The] best sports car the world has ever produced. Any time. Any place. Any price ..." — came to be. The development yearbook opened in 1984, a year after Honda returned to Formula One as an engine supplier for the Spirit team, and for the second Williams chassis in the last race of the season. For the first time in the automaker's history, Honda wanted to build a production car with the engine behind the cabin, one that would demonstrate Honda's engineering prowess and "deeply rooted racing spirit." The sports car would also serve as a halo for the not-yet-launched Acura brand. The engineering team built the first test vehicle in February 1984 on the bones of a first-generation Honda Jazz. After four years of formal development, Honda parked the NS-X Concept in a conference room at Chicago's Drake Hotel in February 1989. This is where the media would meet the red wonder before the public show-stand debut. The F-16 Fighting Falcon-inspired coupe was built on the world's first all-aluminum monocoque, and its SOHC V6 ran with titanium connecting rods. Before the press conference, then-Honda president Tadashi Kume got in the NS-X, started the engine, and revved to the 8,000-rpm redline — a noise felt by everyone in the adjacent conference room attending a Ford press conference. Honda's PR man at the time yelled, "Mr. Kume, stop it! They're gonna hear this!" When Kume got out, he asked Honda engineers present why they didn't put their new VTEC technology in the NS-X. (What's Japanese for, "Why didn't the VTEC kick in, yo?!") They told him VTEC had been created for four-cylinder engines. Kume told them to work on a V6 application. More suggestions came from journos who drove the early prototypes at Honda's Tochigi R&D Center, who said the NS-X "could use more power." The development team had grabbed the SOHC V6 from the Acura Legend for the NS-X concept, and it put out 160 horsepower in the luxury sedan.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Takata airbag victim urges consumers to head to the dealership

A man who lost an eye in a low speed collision due to faulty Takata airbags is urging the owners of cars with recalled parts to take their vehicles into a dealership, before it's too late. The public service announcement comes from ConsumerWatch.com. In a video, the consumer rights website gives factual information about the recall, and adds a personal plea from Corey Burdick. The Florida man lost an eye due to shrapnel from an exploding Takata airbag. The Orlando Sentinel reported that Burdick was traveling just 15 mph in his Honda Civic when he collided with another car. There were no other injuries caused by the crash, except for the loss of Burdick's eye. He filed a lawsuit against Honda and Takata this year. "I lost my eye because of a defective airbag. Take your car in today so this doesn't happen to you," Burdick said. ConsumerWatch.com told Honda and Acura owners not to drive their vehicles until the faulty airbags were replaced. Good advice, as the National Highway Traffic Safety Administration also recently advised owners of 2001-03 Hondas and Acuras to get their airbags replaced immediately. NHTSA says airbag inflators in those vehicles have up to a 50 percent chance of exploding in an accident. But replacing the airbags isn't as easy as simply going into the dealership. Many owners who take their cars in for replacement are finding out that new parts are in short supply as manufacturers grapple with the largest automotive recall in US history. Takata may not have enough replacements until 2019, CNN reported earlier this year. The problem is so pervasive that some brand new cars were found to be sitting on dealer lots with faulty airbags still in place months after the initial recall. Some cars have received replacements that were also faulty and now will require a second trip to the dealer. However, waiting is not an option for many owners. At least 13 people have been killed and over 100 injuries have been blamed on the airbags. Related Video: News Source: consumerwatch.com, Orlando Sentinel, CNN Government/Legal Recalls Acura Honda Driving Ownership Safety consumer airbag Takata airbag recall