2018 Honda Accord Ex-l on 2040-cars

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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda rolls out new N-Box Slash kei car in Japan

Honda may not compete with the likes of the expanding Fiat 500 and contracting Mini families in the North American or European markets, but back home in Japan it has a whole series of retro hatchbacks, grouped together as part of its N series. And now there is one more. Called the N-Box Slash (or N/ for short), the boxy but stylish new hatch is built to fit into Japan's rigid Kei car class, which means a tiny footprint no longer than 11 feet long and five feet wide. That makes it even smaller than the already-diminutive Smart Forfour or Renault Twingo, but into that compact form, Honda has fit five doors and four seats under a tall roof. In fact those front seats even fold flat and flush with the rear ones to make for as big a bed as you could possibly fit inside its compact dimensions. Technical details remain scarce, but power likely comes from the same 600cc three-cylinder engine - turbocharged or not, driving the front wheels or all four - as the rest of the N series, which already includes the N-One, N-Box, N-Box+ and N-WGN. Feel free to read the original Japanese or Google-translated press releases below, just don't expect it or any of its stablemates to show up in a North American showroom any time soon. 2014.11.27 ???????N-BOX SLASH(?????? ?????)????????????? Honda??12?22?(?)???????????N??????1?5?????????N-BOX SLASH(?????? ?????)?????????11?27?(?)?Honda????????????????? N-BOX SLASH?????????????N??????????????????????????????????????????????"???????"?"??????"??????????????????????????????????????????5???????????????Honda?????????? ???????????????N???????????????????? ?????????????????????? http://www.honda.co.jp/Nboxslash/new/ ?1 ?N??????????????????????????????????????Honda??????????????M?M(????????/???????)?????????????????????????????????????????????????????????????N??????1?????N-BOX(??????)???2?????N-BOX +(?????????)???3?????N-ONE(????)???4?????N-WGN(?????)? ?????????????? ?????????? 0120-112010(???????)?????????? ### (translated) 2014.11.27 Preceding publish new mini passenger car "N-BOX SLASH (NTT box slash)" in the home page Honda is, December 22 (Monday) to have plans to release "N" series ? 1 information about the fifth installment of the new mini-car "N-BOX SLASH (NTT box slash)", November 27 ( I was preceded published in Honda's home page on the tree).

Automotive April Fools' joke roundup [w/videos]

Happy April, everyone. And we all know what this first day of the month means: April Fools' Day. Today is a national holiday for pranksters with the Internet acting as a serious enabler, and it's always fun to see what kind of vivid imaginations exist out there in the automotive world. The abundance of fake news gets a little old as the day rolls on, but we did manage to get in a few chuckles thanks to a handful of major automakers and automotive news outlets that got into the pranking spirit this year
Some of our favorites this year includes Subaru showing what happens when you combine a bunch of rumors, a Corvette some may have already thought was a joke or Honda providing some in-car innovation circa the late 1980s. Honestly, we're still waiting for official confirmation from Mitsubishi that the recently introduced 2014 Mirage is an elaborate April Fools' joke using a failed design intended for the 1995 Geo Metro. We dug up as much "official" OEM foolishness we could find, as well as some of our other favorites, and posted them all below.