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Ariel to revive motorcycle business with debut at Goodwood

If you're a parent, the name Ariel might conjure up one of the Disney princesses, but auto enthusiasts know it as a hardcore, boutique British sports car maker. Before being revived to make the skeletal Atom, the business was also a British motorcycle company best known for its four-cylinder bikes. Now, the modern iteration is looking to the past with plans to unveil its own cycle at this year's Goodwood Festival of Speed from June 26-29.
Given Ariel's cars, you might expect an absolutely minimalist motorcycle weighing practically nothing. However, according to its boss speaking to Visor Down, there's no point in trying to build another racer; that market is sewn up. Instead, it's developing a performance cruiser with a more tailored design approach. Buyers can select a variety of different components to adapt the cycle to their style. It shouldn't be lacking for too much speed though; power comes from the 1,237cc V4 engine from the Honda VFR1200F with around 170 horsepower on tap, and it also offers the VFR's six-speed, dual-clutch gearbox as an option.
Ariel admitted that bike on display at Goodwood would just be a test mule and didn't say when the production version would be ready. It seems this idea has been a long time coming, though - we reported in 2011 that the company was working on a bespoke motorcycle with multiple design options around a Honda engine. Pricing at the time was rumored to sit around 20,000 pounds.

Acura ILX Type S could get 300-hp turbo four

There's good news and bad news when it comes to the new Honda Civic Type R. The good news is that after more than a year of prototypes and concepts, the Japanese automaker's new hot hatch is about to make its production debut next month. The bad news is that it's not coming here, but there is a silver lining in even that dark rain cloud – namely, that Honda plans on slotting its 2.0-liter VTEC turbo four into something that it will actually offer Stateside. Earlier rumors suggested the US donor vehicle would also be a Civic, but the latest intel indicates it could be something different, albeit related. According to Car and Driver, which spoke recently with Acura product planning manager Gary Robinson, Honda's luxury division could be gearing up to shoehorn the engine into the recently updated ILX – which itself is based on the Civic. "Acura is always going to get the best engines Honda makes," said Robinson. "Obviously a 2.0-liter turbo is more of a must-have in the luxury world than it is in the mainstream" market, suggesting that an ILX Type S could be in the works with upwards of 300 horsepower. Getting it to fit, though, could prove a rather large challenge – and could mean the engine swap would have to wait until the next-generation model comes around. Considering that the ILX was just updated for 2016, C/D doesn't expect the full redesign to come until 2018 at the earliest. Here's hoping that if it takes that long, Honda will slot the engine into something else for US showrooms in the meantime. The revival of the Type S badge in and of itself, however, makes for an enticing prospect. The last time we saw it used was on the larger TL sedan, which upgraded the 3.2-liter V6 from the 225 horsepower to 260. Before that, the RSX jumped from 160 horsepower in the base model to 200 in the first Type S, 210 in the second and 217 in the ultimate Type R. As it stands, the new ILX (after dropping the hybrid and base 2.0 models, is powered exclusively by a 2.4-liter inline four with 201 hp on tap.

Refreshed Honda Civic's first commercial is a minor mea culpa

Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
Unveiled at the 2012 LA Auto Show, the 2013 Civic features revised front and rear fascias, nicer cabin materials and an updated suspension just one year after the ninth-generation model debuted. That car received scaling reviews from critics, most notably Consumer Reports, who felt the 2012 Civic was a step backwards for a company known for producing high-quality, economical vehicles. You can check out the full ad for the 2013 Civic below before it debuts during the Rose Bowl.