2009 Honda Accord on 2040-cars

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2015 Honda Civic Type R prototype

With a name like Earth Dreams, you'd be forgiven for assuming that Honda's new family of turbocharged VTEC engines is more about environmental credentials than performance. And to a large degree they are - particularly in 1.0- and 1.5-liter forms. But the 2.0 is another beast altogether.
Thanks to a high-output turbocharger, direct injection, a high-performance cooling system and, of course, variable valve timing, Honda's new 2.0-liter four produces upwards of 280 horsepower while still complying with upcoming Euro 6 emissions standards. Although actual output has yet to be confirmed, that preliminary figure already compares favorably with the Ford Focus ST (252 hp) and Mazdaspeed3 (274 hp) and rests comfortably in between the Volkswagen GTI (270 hp) and Golf R (296 hp).
Although Honda has already shoehorned the smaller 1.5-liter turbo four and 1.0-liter turbo three-cylinder engines into an Acura ILX and another Civic hatchback, the home it gave the 2.0 betrays more than an engine swap. What you see here is essentially the next Civic Type R, following a long line of Honda hot hatches. With this latest model, the Japanese automaker is targeting the front-drive lap record at the Nürburgring that belongs to the Renaultsport Megane Trophy and before that, to the lightweight Megane R26.R. A tall order, to be sure, so we headed to Honda's R&D center in Tochigi, Japan, to take it out for a ride.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Techstars Mobility brings transportation startups to Detroit

A new tech incubator is looking to combine the Motor City's automotive history with its evolving tech startup landscape. "Techstars Mobility, Driven by Detroit" kicks off its first round with 10 startups next week. Techstars is an established accelerator network with incubators around the world, and Detroit is a new addition. The projects center around mobility in some form, be it improving vehicles, moving goods, or working cars into the sharing economy in new ways. In return for a percentage stake in each company, Techstars provides mentorship, access to experts, seed money, and a collaborative environment. One startup we're particularly excited about is Motoroso. This site is like Pinterest for the car-obsessed, with boards replaced by garages that can contain photos and links to other projects. The site lets you follow brands – Chevy, Porsche, Ducati, and others already have profiles – as well as other users. For the Autoblog editors, Motoroso provides a new way to share stories, photos, and video, as well as a way to discover new products and interesting DIY projects. Take a look at the Autoblog profile and wander around the site to check things out. Another one of the startups, Classics & Exotics, is helping owners of interesting cars and would-be drivers connect in an Airbnb-style distributed rental program. Think of it as an auction catalog you can drive. Renters can specify the price, mileage, minimum driver age, and availability. Similar to Airbnb, Classics & Exotics provides each vehicle owner with $1 million in liability and damage protection. The company also vets renters for added peace of mind. Sounds like fun, and a cheap way to avoid a costly Craigslist or eBay mistake. Along similar shared-economy lines comes SPLT, a ride-sharing platform that finds people going where you're going and lets you hop in a car and split the costs. It's aimed at commuters but also has great applications for those looking for occasional one-way rides somewhere. SPLT notes that the system is a good way to meet new people – hopefully, good new people. Depending on how well SPLT keeps sketchy rides and riders out of the system, this could be a solid alternative to services like Uber and Lyft. This Techstars Mobility class has backing from corporate sponsors, including Ford, Honda, Magna, Dana, Verizon Telematics (Verizon has an offer pending to buy AOL, our parent company), and McDonald's.