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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

'Tornado' at Rose Bowl Fan Fest wreaks havoc on Honda display

California's been host to some oddball weather for the past few years - particularly oddball, even for California, that is. An example of which struck again during the Honda Fan Fest at the Rose Bowl in Pasadena on New Year's Eve. A robust dust devil – labeled a "tornado" by the anonymous videographer – planted itself among the stands and then rolled across the lawn, twirling several vendor stands and an inflatable tent around in the air, seemingly damaging some new Honda and Acura models that were on display where some attendees had sought refuge. Thankfully, no one was seriously hurt, but four people were treated for injuries - probably including the committed Fan Fest worker who tried to grab a flying canopy and got spun around and thrown to the ground. Which is kinda the way Oregon treated Florida State. We had to watch it twice, because the first time, we couldn't take our eyes off the cow. Check out the chaos in the video above. News Source: adsport via YouTube Auto News Honda Safety Videos California