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Honda Super Cub first vehicle to receive 3D trademark in Japan

The term "iconic" gets thrown around a lot, but if there was ever a design worthy of the honorific, surely it's the Honda Super Cub. That's not just our opinion, though: it's the official word from the Japanese Patent Office, which has recognized the classic scooter's shape with a three-dimensional trademark.
The category was introduced in Japan back in 1997 to immortalize distinctive designs, and is subject to very strict criteria. In fact, this marks the first time it has been applied to a vehicle - and one of the few industrial products to be awarded the recognition.
Little wonder it was applied to this little wonder, too. With over 87 million units made since its introduction in 1958, Honda claims the Super Cub to be "the world's largest selling vehicle," with production taking place at 15 factories in 14 countries and sales in 160 markets around the world.

Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

Honda Civic Si spotted looking sporty but mature

Our spy shooters have captured the next-generation Honda Civic Si Coupe. Judging by these photos, the introduction of the Civic Type R in the United States will allow the Si to carry its performance torch with a more subdued look than its boy-racer sibling. Up front, we see a fascia that's more aggressive than the standard Civic Coupe, with large, angular depressions flanking a central air intake. We're wondering what exactly all that tape is hiding on its face. There's a cooling element behind the lower intake, which is probably an intercooler for the 2.0-liter, turbocharged four-cylinder engine. Rumors suggest a power output of around 230 horsepower. One unique styling element that's plainly visible on this Si mule is a single large exhaust opening sprouting from under the rear bumper. Its central location is similar to that of the Type R that we've seen in spy shots, but instead of three outlets, there's just one. It's a pretty cool look, and we're excited to hear how it sounds. There's no spoiler on this mule, but we wouldn't be surprised to see an optional unit on the production model. Inside, there's a six-speed manual transmission and red stitching on the seats and steering wheel. Those seats look to have pretty substantial bolsters. There's carbon fiber trim on the dash and alcantara fabric on the doors. We've got 28 images of this Si mule, showing it from just about every angle. Scroll through our high-res gallery above and let us know what you think. The next Civic Si will probably go on sale in 2017, which means it'll make a debut either late this year in LA or early next year in Detroit. Stay tuned. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Honda Civic Si: Spy Shots View 28 Photos Design/Style Spy Photos Honda Coupe Performance honda civic si