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Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

Honda scraps 2017 sales target amid concerns over quality

Honda CEO Takanobu Ito thinks that the automaker he leads needs to go back to basics to avoid continuing quality concerns. To do that, the boss is making the radical shift of entirely chucking the company's six-million vehicle annual sale targets through 2017, and there's no intention to include the goals in the next midterm plan, either, according to Bloomberg. The move comes soon after last month's announcement to set aside about $425 million to pay for recalls and slice forecasts by about 17,000 cars for the fiscal year. The complete shift from the way most automakers do business stems from the significant number of recalls from Honda last year. While the most glaring example is the Takata airbag problems affecting roughly 5.4 million of the company's vehicles in the US, that's hardly the only one. In Japan, the Fit Hybrid needed five repair campaigns in 12 months to fix various issues, and according to Bloomberg, the Vezel (similar to the HR-V in the US) has needed three. Honda also had to pay $70 million to the National Highway Traffic Safety Administration for failing to submit 1,729 safety reports to the agency. The Japanese automaker has been working on ways to right the ship for months. In the wake of the Fit recalls, top executives took a three-month, 20 percent pay cut and created an independent position to monitor vehicle quality. Previous Honda CEOs have also offered stern words to Ito. The problems haven't had quite such a dire effect in the US, though. Sales in 2014 were up one percent, and January 2015 showed a year-over-year improvement of 11.5 percent

Car Club USA: CleanMPG Northwest Rally

Car Club USA heads to Los Angeles for the CleanMPG Northwest Rally, where a group of like-minded hypermiling enthusiasts led by Wayne Gerdes attempts to drive from Los Angeles, CA, to Bend, OR, on one tank of fuel. For this challenge, Wayne tapped some of the most accomplished hypermilers in the world, including Guinness World Record holder Bob Winger and Mike Sefton, "the most fuel efficient driver in all of Canada." It doesn't take long for the competition to get heated. "They're not aggressive enough, and it's not going to save them anything by being soft right now," says Gerdes as the group attempts to navigate the Interstate traffic. "Driving in Los Angeles is a hyper miler's nightmare," says Winger. The trip will challenge both car and driver, while putting the latest fuel-efficient tech to the test. Wayne is piloting the Volkswagen Golf Sportwagen TDI, Sefton drives the Audi A3 TDI, and Winger attempts the trek in a Honda Accord Hybrid. It's diesel versus hybrid tech on this fuel-efficient trip of a lifetime. Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. Green Audi Honda Volkswagen Alternative Fuels Fuel Efficiency Green Culture Green Driving Driving Diesel Vehicles Hybrid Car Club USA Videos Original Video cleanmpg