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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Editors' Picks March 2021 | Ford Mustang Mach-E, Polestar 2, Land Rover Defender and more

The month of March was unofficial minivan month here at Autoblog. We drove all of them but the Kia Carnival, but don’t worry, you wonÂ’t have to wait much longer to read that review. Among all the family-toting machines, we drove some more exciting vehicles including the Land Rover Defender and a pair of up-and-coming EVs. It was a month of excellent cars, meaning that this monthÂ’s litter of EditorsÂ’ Picks is stacked. In case you missed FebruaryÂ’s picks, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary or stand out in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in March that earned the honor of being an EditorsÂ’ Pick. 2021 Ford Bronco Sport 2021 Ford Bronco Sport First Edition View 32 Photos Quick take: Ford's baby Bronco is an authentic foil to the big Bronco 2-Door and 4-Door. It brings rugged styling, better-than-average off-road capability and thoughtful utility features to a generic segment of cars. Score: 8 What it competes with: Jeep Compass, Jeep Cherokee, Mazda CX-30, Subaru Crosstrek, Kia Seltos, Chevrolet Trailblazer Pros: Stellar design, excellent off-road, clever interior details throughout Cons: Pricier than most, average transmission, underwhelming interior quality and ambiance in lowest trims From the editors: Road Test Editor Zac Palmer — “I genuinely enjoy driving this cute crossover. It feels like a mini truck on the road, and Ford admirably translated the design from its big Bronco over to this Escape-based crossover. News Editor Joel Stocksdale — "The Bronco Sport isn't perfect, the transmission could use some work, and it's a little bumpy, but it's a characterful little thing with loads of style, great visibility and space, and impressive capabilities on and off road in the powerful Badlands form." In-depth analysis: 2021 Ford Bronco Sport Review | Bronco for the masses   2021 Land Rover Defender 2021 Land Rover Defender 110 View 64 Photos Quick take: The Land Rover Defender provides everything you'd hope for in a modern Land Rover: superlative off-road capability, surprisingly plush on-road demeanor, abundant interior space and abundant character. The base four-cylinder is likely all you'll need and lower trim levels provide more than enough equipment.

Automotive April Fools' joke roundup [w/videos]

Happy April, everyone. And we all know what this first day of the month means: April Fools' Day. Today is a national holiday for pranksters with the Internet acting as a serious enabler, and it's always fun to see what kind of vivid imaginations exist out there in the automotive world. The abundance of fake news gets a little old as the day rolls on, but we did manage to get in a few chuckles thanks to a handful of major automakers and automotive news outlets that got into the pranking spirit this year
Some of our favorites this year includes Subaru showing what happens when you combine a bunch of rumors, a Corvette some may have already thought was a joke or Honda providing some in-car innovation circa the late 1980s. Honestly, we're still waiting for official confirmation from Mitsubishi that the recently introduced 2014 Mirage is an elaborate April Fools' joke using a failed design intended for the 1995 Geo Metro. We dug up as much "official" OEM foolishness we could find, as well as some of our other favorites, and posted them all below.