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2015 Honda Fit configurator will let you have it your way

Honda has released the online configurator for the all-new, 2015 Fit - a vehicle that was scheduled to launch earlier, but was delayed until this month. As is the case with the rest of the Japanese manufacturer's builders, there's not a lot to this one - pick a trim, transmission (where applicable) and a color, and you're all set.
The 2015 Fit will come in three grades, with the base LX offering up both manual and continuously variable transmission, air conditioning, Bluetooth, USB connectivity, a 60/40 split-rear seat and a four-speaker stereo, among lesser items. The LX starts at $15,525, not counting a $790 destination charge. Next up is the $17,435 EX, which adds 16-inch wheels, push-button start and a seven-inch display audio system complete with Pandora and text-message functionality. Like the LX, the EX can be had with either a manual or CVT, with the two-pedal setup commanding an $800 premium, regardless of trim.
The top-of-the-line EX-L, however, cannot be had with a manual. Getting the king of the Fit line will lock you into the CVT, although it adds an assortment of cow-based products, in the form of heated leather seats and a leather-wrapped steering wheel. Heated wing mirrors are also included in the $19,800 starting price. Navigation is an optional goodie, which tacks $1,000 onto the price and is only available on the EX-L. HD Radio and satellite radio are also included on the EX-L.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Honda gunning for world's longest Rose Parade float

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The float, previewed in the rendering above, will measure 274 feet long, as tall as 30 feet high, as wide as 18 feet and weighing a whopping 50 tons with 8,980 flowers covering its surface. The train will be led by a locomotive designed to mimic the Acura NSX, with Asimo at the wheel. The second car in the train showcases a Honda engine, followed by a robotic arm, and, for the first time in the parade's history, a pair of 30-foot LED monitors displaying images of spectators lining the parade route. A caboose inspired by the Honda Jet will pick up the rear.
Oh, and in case you're wondering just who Honda will be knocking off the record books with its 274-foot train of roses, that would be... also Honda. The Japanese company set the record in 2005 with a 207-foot float. Scope out the details in the press release below and click the image above to view in high resolution.