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Honda HR-V gets early reveal

If the Honda HR-V feels awfully familiar to you by now, you're not alone. We've seen it debut in Japanese form (dubbed "Vezel"), caught a prototype in Paris, and Honda first showed us the US-spec version in press-photo form all the way back at the New York Auto Show in April. We're finally going to get all the details on Honda's new subcompact crossover this week as part of the Los Angeles Auto Show, but first, we're getting an early look at the CUV today.
We met the Honda HR-V for a cup of coffee this morning at Randy's Donuts just outside of Los Angeles, and got our first look at the new CUV in the metal. It's a handsome little thing, offering a higher-riding, more butch alternative to the Fit hatchback on which it's based. We particularly like how the rear door handles are integrated into the pillars, for an almost three-door look from some angles.
Technical details are still scarce as of this writing, though we expect those to be revealed during Honda's press conference on Wednesday. For now, we just know that the HR-V should be an incredibly practical little thing, using the Magic Seat system that has made the Fit such a versatile and capacious subcompact. Stay tuned for more, and see the HR-V from all angles in our live gallery, above.

Honda releases H2O brand bottled water to promote FCX Clarity

Remember when Hollywood stars Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) took a Mercedes-Benz B-Class F-Cell into Death Valley and "survived" by drinking water from the car's tailpipe? Honda has taken that idea into movie theaters in Australia. The idea, but not fuel cell water itself. Honda has created a bottled water brande called H2O, and it's meant to promote the hydrogen-powered Honda FCX Clarity as part of Honda's "clever thinking" campaign. The headline message, just as it was for Mercedes, is that a hydrogen fuel cell car emits nothing but water vapor, which is actually safe to drink. To give movie fans a hands-on experience, Honda Australia filled a number of Palace Cinemas movie theaters with free disposable bottles of H2O water. Of course, since there are only a handful of FCX Clarity vehicles in the world today and it would take a lot of driving to fill up that many bottles, Honda admits that, "if you're holding a bottle of our specially produced H2O water in your hand right now, you've been drinking plain old spring water. If you want to taste the real thing, you'll have to travel to California, Japan or the UK where the FCX is currently available." Of course, why anyone would want to associate themselves with the unending waste that is bottle water, a product that has not proven itself to be any better than good tap water, is beyond us. But that's what Honda is doing, as you can see in the promotional video about the stunt below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda Smart Home, NJ dealer show the power of solar

Car dealerships are not usually thought of as "green" enterprises. They sell, after all, the fossil fuel-powered vehicles that account for about 18 percent of the CO2 emissions created in the US each year. As demonstrated by Rossi Honda in Vineland, NJ though, it doesn't have to be that way. Sure, the franchise still sells cars - lots of them - but they power the entire operation with sunlight in a way that provides ancillary benefits. The franchise has installed over 900 solar panels to become electric-grid neutral. Owned and operated by the seemingly indefatigable Ron Rossi, the franchise has installed over 900 solar panels to become electric-grid neutral. They aren't plastered across the roof of the showroom and service center, though. Instead, the array is mounted on canopies over his inventory, protecting them from sun, snow, and hail. Costing about $1.3 million to install, Rossi expects the system to save twice that amount in electricity bills over its 25-year life expectancy. Not bad, right? It makes us wonder why all dealerships don't do this. Honda itself recently completed its own solar project. The super-efficient Honda Smart Home is equipped, not only with its own beefy 9.5-kW solar array, but also with a 10-kWh lithium battery-based stationary storage system to buffer the building's electricity. Amongst its many party tricks, the home incorporates a DC-to-DC charging set up that allows the complimentary Fit EV to charge with half the efficiency losses of a typical home charging unit. While the installation is quite impressive and will serve as a "laboratory" of sorts for different groups involved with the project at the University of California, Davis, we can't help but wonder if the Japanese automaker couldn't get a bigger bang for its environmental buck elsewhere. A program, perhaps, to help its many franchise dealers to take up the Rossi challenge and go grid neutral. You can watch Rossi show off his array and other increased efficiency efforts by scrolling below for a pair of videos: one from Honda and one produced by Automotive News. As a bonus, we have time-lapse footage of the Honda Smart Home going up accompanied by press releases discussing both efforts. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party.