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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Automotive April Fools' joke roundup [w/videos]

Happy April, everyone. And we all know what this first day of the month means: April Fools' Day. Today is a national holiday for pranksters with the Internet acting as a serious enabler, and it's always fun to see what kind of vivid imaginations exist out there in the automotive world. The abundance of fake news gets a little old as the day rolls on, but we did manage to get in a few chuckles thanks to a handful of major automakers and automotive news outlets that got into the pranking spirit this year
Some of our favorites this year includes Subaru showing what happens when you combine a bunch of rumors, a Corvette some may have already thought was a joke or Honda providing some in-car innovation circa the late 1980s. Honestly, we're still waiting for official confirmation from Mitsubishi that the recently introduced 2014 Mirage is an elaborate April Fools' joke using a failed design intended for the 1995 Geo Metro. We dug up as much "official" OEM foolishness we could find, as well as some of our other favorites, and posted them all below.

Clarion Builds 1991 Acura NSX Review | Restored to greatness

Few automobiles garner as much mystique as the original Acura NSX. I worshiped this car from afar, consigned to the fact that the closest I was ever going to get to the steering wheel was a Playstation controller. When I got the email inviting me to drive Clarion Builds' restored and tuned 1991 NSX, I thought it was spam, a chain email with some generic header sent to a dozen or so people to garner some press coverage. Surely this wasn't a real invite where I get to drive a real NSX using my real hands and feet. Some people say don't meet your heroes. Some people are wrong. I knew the car by reputation. In roughly 10 months, Clarion Builds, a division of the Japanese electronics company mostly known for high-end audio systems, worked with partners like AEM and AutoWave to transform a '91 NSX with nearly a quarter-million miles on the clock into what you see here. Everything, from the engine to the bodywork to the leather on the seats, has been upgraded and restored with a mix of both OEM and aftermarket parts. The final product is a stunner. It's tuned, but not slammed, stanced or any other adjective that describes a car with compromised performance and questionable looks. It's simply a tastefully tuned NSX. The NSX, especially an early car with pop-up headlights, is one of the all-time great car designs. There are no unnecessary lines or curves. It's all purposeful. As expected with something with 230,000 miles, this NSX had a number of dings and dents. Clarion Builds has fixed those, replacing the hood and spoiler with carbon-fiber parts from an NSX-R. The fenders are slightly wider than stock, helping cover the staggered Rays Engineering VOLK ZE40 wheels, 18-inch up front and 19-inch out back. After seeing it in the flesh with the blue paint, black roof and bronze wheels, I don't think there is a better fit for this car. The original but tired 3.0-liter V6 and five-speed manual have been swapped for a 3.2-liter V6 and six-speed manual from a 2004 NSX. Stock, this engine is a wonderful ode to the internal combustion engine. It sings a sweet song all the way to a sky-high 8,200 rpm redline. Still, it wasn't enough. The engine now wears a Whipple-style supercharger, pushing roughly 9 psi of boost. Other modifications include a one-off carbon-fiber intake, a hand-built exhaust and a new ECU, all from AEM. All in, Clarion Builds says this NSX makes 403 horsepower and 296 pound-feet of torque at the wheels. God, it feels good to push this thing.