2000 Honda Accord on 2040-cars

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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

2013 Honda Civic

Lather, Rinse, Repeat
On some level, it's hard to blame Honda for the strategy it took with its new-for-2012 Civic. Executives looked at the key players on the market as the model was being developed, soaked in the growing global economic malaise, and decided that if they wanted to make decent money on their small car, they'd have to find creative ways to take cost out of its build. In light of the financial crisis, consumers and critics would surely understand some belt-tightening in order to secure the company's legendary reliability, resale value and ease-of-use, right?
So Honda took a pass on expensive new technology - more complex transmissions, forced induction, active aero, and so on. And it also substituted in some cheaper interior materials, skimped on sound deadening, creature comforts and found lots of little ways to save money. Surely in a segment where the frankly ancient and moth-eaten Toyota Corolla has consistently ranked among the sales leaders, nobody would care, eh?

Honda CR-Z gets much-needed supercharger

Honda has really taken its time in getting an aftermarket supercharger kit for the CR-Z to enthusiasts in the US. It's finally on sale, though, and it makes you wonder if the hybrid hatchback shouldn't have had it from the day it went on sale.
The supercharger kit developed by Honda Performance Development boosts output from the CR-Z's 1.5-liter, four-cylinder engine to 197 horsepower and 176 pound-feet of torque, according to Honda spokesperson Jessica Howell, an improvement of 67 hp and 36 lb-ft. It also adds an air-to-air intercooler, high-flow fuel injectors, a recalibrated ECU and new air filter for $5,495, before installation. However, the setup only works for six-speed manual transmission models from the 2013 and 2014 model years. If you want to take things even further, HPD is also offering an optional limited slip differential for $1,375 and sport clutch for $640, according to Howell.
Development of the supercharger kit has been ongoing for years. We first saw it on the CR-Z Mugen RZ in 2012 in Japan, in which it barely bumped power to 153 hp. Later at SEMA, Honda improved things to a more respectable 185 hp. Then in 2013, we actually got to drive an early version boasting 190 hp and found it a solid improvement over the stock powertrain. It appears Honda had some further tweaks to get things to the current 197 ponies. More good news: assuming you get the package installed at a dealer, the car maintains the balance of its 5 year/ 60,000 mile Honda limited powertrain warranty.