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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

How the Ram Multifunction Tailgate compares to Ford, GMC, Honda

Ram just announced its Multifunction Tailgate — a descriptive if not very creative name. It's an asymmetrical barn-door arrangement, which can both fold down like a conventional tailgate or swing open like a gate. There's a new bed step, but unlike Ford or GM, the step isn't part of the tailgate itself. Rather, it kicks out from under the bumper (as opposed to out from under the driver's side of the rear bumper in its previous incarnation). So let's just focus on the tailgate functionality. A video of the Ram Multifunction Tailgate in action is above. For one, either of the swinging tailgate sections can be opened independently. They open to a full 88 degrees. In conventional flip-down mode, the tailgate works just like a normal one, too, with a 2,000-pound rating. The bottom line is that while it gives a variety of types of access to the load area, it doesn't "do" anything else. It's a $995 option on any Ram 1500. Its closest analogue is the Honda Ridgeline, which works basically the same way, but on that truck the tailgate swings as one piece. And the Honda's load rating isn't as hefty as the Ram's tailgate: 300 pounds. As Honda says, that's sufficient to hold the weight of the part of an ATV hanging out of the bed, or something similar, but it's a lighter-duty unit (and a lighter-duty truck) than the Ram's overall. Let's also get Ford's one-trick tailgate out of the way before comparing to the more analogous, and complicated, GM MultiPro. A bit of trivia: Ford's optional Tailgate Step is actually designed and supplied by Multimatic, better known as the outfit that builds the Ford GT and produces the DSSV spool-valve shocks. This step has been available for years. It pulls out of the top edge of the tailgate when the tailgate is lowered, deploying a single step. A separate handle pulls out from beside the step and flips up, giving a handhold. While it was initially (and infamously) mocked by competitors, with load floor heights as high as they are it's better than toting around a stepstool. It's currently a $375 standalone option. Now we get to the GMC MultiPro tailgate, the most complicated and multi-functioned around. It's essentially a tailgate within a tailgate, with a fold-out stopper that deploys from the inner tailgate. This gives it several functions depending on the position of all the parts. It can still be used like a normal tailgate, dropping down at the push of a button or using the key fob.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.