1998 Honda Accord, No Reserve on 2040-cars

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Mid-engine Honda sports car surfaces in EU patent drawings

Based on new patent drawings, Honda clearly isn't done with sports cars. The design you see above was registered and published by the European Union Intellectual Property Office (EUIPO) and was first reported by AutoGuide. The drawings show a rakish, angular sports car design that is very clearly mid-engine. It could almost pass for a Lamborghini. But the name on the design is Honda Motor Company, and aside from the name, it bares a strikingly similar appearance to a mid-engine design found in a Honda patent two years ago. In fact, the only major difference between this car and the older one (seen below) is the lack of a windshield and top. The shape of the lights and the grille, as well as the front fender vent and character lines running from it, are reminiscent of the S660 kei roadster for Japan. The large, angular intakes look more related to the Acura NSX, though. View 6 Photos Unlike the previous patent renderings of the car, this one has an interior, and the inclusion of it may be why the top and windshield are absent. The interior also leads us to believe that this design is for an upcoming concept. The steering wheel is a small, rectangular piece similar to what you would find in an F1 car or Indy car. The seats also look like thin buckets designed to be as sporty and light as possible. A production version would probably have a bit more cushioning and a round wheel. It does look like there is a pushbutton transmission setup in the center console like current Acuras, though. So what does this mean? Honda is clearly still working on this design, and based on some of the more radical design choices for the interior, we're likely looking at a concept car that will show up in the next couple of years. Whether a concept will lead to a production car is tough to say. There's definitely room in Honda's global sports car roster between the S660 and NSX for something in between, and Honda has reported that it's getting pressure from dealers for sporty cars. The exterior design isn't so extreme it couldn't be tweaked for production, either. There have also been rumors that Honda is preparing a mid-engine hybrid sports car with the Type R's turbocharged four-cylinder. Honda also holds a trademark for the name "ZSX," which fits the naming scheme of the NSX and old RSX, but at least in Europe, Honda has held the trademark since 2009. We'll just have to wait and see what Honda does.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

2016 Acura NSX aimed at Ferrari 458 for the price of Audi R8

Acura has done a good job of keeping the next-generation NSX under the wraps for the past few months, especially after a fiery little incident during testing at the Nürburgring earlier this year. But UK's What Car? recently got a chance to speak with development boss Ted Klaus, and he unleashed a few new details about the much-anticipated supercar to make it even harder for us to wait.
Among the info was a strong estimate of the NSX's performance potential. "We have to achieve the type of acceleration that the customer is achieving with the Ferrari," said Klaus to What Car?. "More importantly we have to achieve this every day and also at the Nürburgring." Assuming Acura's supercar is as actually quick as a 458 Italia, then it could hit 60 miles per hour in around 3.5 seconds.
Klaus also claims that the wickedly fast performance could come at a relative bargain for the class. The price is reportedly being benchmarked against the Audi R8, which would put the NSX around $130,000 in the US. While hardly cheap, it would still be a healthy discount off a 458.