1998 Honda Accord Lx Sedan 4-door 3.0l on 2040-cars

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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

NHTSA investigating 343,000 Honda Odyssey minivans

The recall bug could strike Honda again as the National Highway Traffic Safety Administration has opened another investigation concerning the Odyssey minivan. Honda has already recalled 59,000 Odysseys from the 2012 and 2013 model years due to a shift interlock issue, and another 320,000 of the minivans from 2003-04 are being investigated for faulty airbags. Now, TheDetroitBureau.com is reporting that NHTSA is taking a look at the 2007-08 Odyssey for a problem associated with the brakes.
This investigation reportedly includes 343,000 Odysseys that could be suffering from an unexpected application of the brakes. According to the article, at least 22 people have reported such an issue, and in five cases, dealers found a trouble code associated with the steering angle sensor - part of the anti-lock brake and stability control systems. There is still no indication as to whether or not this will become a recall, but Honda has already recalled more than 1.8 million units this year.

2015 Honda Jazz should Fit right in

When is a Honda Fit not a Honda Fit? When it's a Honda Jazz. In other markets around the world, our pleasant little Fit hatchback uses a jazzier nomenclature, but what you're looking at here isn't simply a rebadged version of the car we know and love. For starters, the Euro-spec Jazz uses a 1.3-liter VTEC engine from Honda's Earth Dreams line, tuned to produce 101 horsepower. (The US-spec Fit, meanwhile, cranks out 130 hp from its larger, 1.5-liter engine.) That powerplant is mated to either a six-speed manual transmission or a continuously variable unit, and will be the only engine initially available at launch. From there, it's pretty much the same, save the small running lamps that flank the foglamps. The Jazz should fit nicely within not only the Honda lineup, but the booming subcompact class, with lots of onboard technology, excellent packaging (including the company's Magic Seat rear bench), and – we assume – a relatively affordable price point. Check out Honda's Euro-Fit in our fresh gallery of live shots, above. ALL-NEW HONDA JAZZ REDEFINES B-SEGMENT WITH ADDED SPACE, VERSATILITY, REFINEMENT AND TECHNOLOGY - Third generation Jazz based on Honda's global B-segment platform - New 1.3 litre i-VTEC petrol engine from Earth Dreams Technology series - Extra interior space, made versatile with Magic Seats® system - Bold, fresh exterior and refined cabin - New Honda Connect infotainment system - Advanced Driver Assist Systems enhance safety 24.02.2015 -- Arriving in Europe in summer 2015, the third-generation Jazz features bold yet sophisticated exterior and interior design, with unrivalled interior space and versatility. Occupants will benefit from increased refinement and advanced safety and infotainment technologies, as well as a highly efficient and dynamic driving experience. While the newcomer retains the classic Jazz silhouette, it exhibits distinctive contemporary styling including a powerful new face and strong lines. The use of Honda's cleverly packaged new global B-segment chassis means that the latest Jazz is even bigger on the inside. The company's Magic Seats ® system ensures the interior offers unmatched versatility as well as class-leading space, with a range of configurations for carrying cargo and passengers. High-quality soft-touch materials and thoughtful interior design provide a sophisticated ambience.